Pay-per-click (PPC) and cost-per-click (CPC) ad networks have grown in popularity in recent years, especially among publishers who want to maximize their ad revenue and have a significant volume of web traffic. Marketers are particularly drawn to CPC ad networks because they can use them to set a fixed budget for their campaigns and make adjustments as needed along the way.
Another noteworthy quality of CPC advertising is its capacity to produce quick outcomes for all parties concerned. This article explores the many CPC ad networks available and examines the ins and outs of CPC/PPC advertising, enabling publishers to select the most suitable PPC ad network.
What is CPC?
One type of digital marketing approach is cost per visit (CPC). Under the CPC model, advertisers pay a publisher each time one of their ads is clicked on one of the publisher’s items of inventory, such as an internet page or app. The following formula is used to calculate the cost per click: By the entire amount of clicks, divide the total cost of the clicks.
Advertisers ought to carefully evaluate a number of variables before determining where to invest their advertising money, as no two advertising networks are the same.
The following are some points to consider:
- Users of the advertising platform
- The volume of ads served by the ad network
- both imaginative and practical choices
- Budget for advertisements
Top 12 CPC Ad Networks for Publishers
Here is the List of the Best CPC Ad Networks in 2024 and 2025.
- AdCash
- Bidvertiser
- ClickAdilla
- Facebook Audience Network
- Google AdSense
- Infolinks
- InMobi
- LinkedIn Ads
- Microsoft Advertising
- Revcontent
- Twitter Ads
- Zoomd
1. AdCash:
Publishers can anticipate inventory performance of different ad types, such as pop-ups, interstitials, and native advertisements, and filter invalid traffic thanks to in-house technologies. They provide quick coverage, a high fill rate, and anti-ad-block technologies to publishers. With the easy-to-use interface of the ad exchange, publishers may register, establish their ad tags, and begin delivering advertising practically instantly. With a mere $25 minimum payout requirement, publishers can choose from a variety of payment methods, including bank transfers, PayPal, Bitcoin, Payoneer, Skrill, or Web Money.
2. Bidvertiser:
They take great satisfaction in offering advertisers alternatives for traffic segmentation and targeting that make it simple for them to optimize their advertising according to publishing niches. The sign-up process is simple and fast, and there are no language or maximum traffic criteria.
Advertising can be easily installed by placing a small HTML code onto the publisher’s website; altering the appearance of advertising is also a very easy procedure. Although Bidvertiser has a lower cost per click than some other networks, companies also pay for both clicks as well as conversions.
Limited targeting choices, especially if the website is located in a narrow content area, and less comprehensive reporting and metrics compared to other premium ad networks are some disadvantages of this platform.
3. ClickAdilla:
Flexible methods of payment are available from ClickAdilla using ePayment, PayPal, Paxum, Bitcoin, and Web Money.
4. Facebook Audience Network:
Facebook advertisements are a very popular choice for SMEs, especially when it comes to mobile marketing, with 1.62 billion people using the site daily. The company’s CPC model may be configured in a number of ways by publishers, but the most common method is through cost per thousand impressions (CPM).
5. Google AdSense:
Through the use of demographic targeting, Google Ads gives publishers the ability to select the kinds of ads that are displayed on their websites based on the interests of the page visitors. The highest-paying, most pertinent advertisement then appears in the available ad space as a result of advertisers participating in real-time bidding auctions. Undoubtedly, Google Ads is among the top PPC ad networks out there, but not everyone is able to sign up for the network.
Before publishers can join the network, they must be approved, which entails meeting a number of rules and regulations. These comprise, among other things, the kind of content, the positioning and caliber of the ads, and the manner in which the website generates impressions and clicks.
Numerous ex-Google AdSense users have complained about unjust suspensions brought on by what Google considered to be click fraud. Unfortunately, there isn’t much of a recourse after this happens. Thus, although Google Ads is without a doubt among the top ad networks for PPC campaigns, publishers can still gain from using alternative ad networks. This is still the go-to choice for publishers when they realize its worth as well as its CPC rates.
6. Infolinks:
First off, Infolinks is fully compatible with AdSense, and publishers can choose to pair with other ad networks if they’d like. Secondly, Infolinks circumvents the necessity for publishers to employ third-party data by using website niches to discover sponsors.
Considering that third-party cookies will be phased out by 2023, this is especially helpful. Infolinks has a speedy sign-up procedure as well, typically requiring 48 hours to complete. This is an excellent CPC ad network for beginning bloggers and smaller publishers because there is no minimum amount of traffic requirement.
7. InMobi:
Via partnerships with publications in the US, Africa, South Africa, India, Europe, and the UK, InMobi gives advertising access to over 1.5 billion mobile consumers worldwide. A range of ad formats, such as banner ads, video ads, native ads, interstitial ads, and in-game ads, are available for CPC ads on InMobi.
8. LinkedIn Ads:
LinkedIn is a great option for businesses implementing B2B marketing campaigns since it has 575 percent registered members worldwide and a total of 260 million of those users are active every month. They provide a variety of ad formats, such as text, dynamic, and in-mail ads, in addition to sponsored posts—the mainstay of social network advertising platforms. The online social media platform provides its users with the highest ability to earn the Highest CPC.
9. Microsoft Advertising:
Additionally, Microsoft Ads provides search ad results on MSN, Yahoo!, AOL, and other search engines. This ad network’s CPC is about $2.20, which is marginally less than Google Ads. Nevertheless, it has been demonstrated that about 20% of these are ad fraud, therefore publishers and advertisers should take this into consideration.
10. Revcontent:
When combined with focused on interest targeting, native advertising has been demonstrated to have high engagement and minimal intrusion. This combination has been proven to dramatically enhance CTR for marketers.
Advertisers and premium publishers with a minimum of 50,000 monthly visits are paired by Revcontent. They provide publishers with a real-time dashboard so they can monitor the performance of their ads in real-time. Every thirty calendar days, payments are made through PayPal.
11. Twitter Ads:
Ad campaigns can achieve great success when they combine a popular hashtag with a very acceptable 1-3% click-through rate (CTR). Twitter has a little younger population than Facebook, so even if their reach may not be as great, Twitter Ads are still an excellent option for organizations looking to reach consumers in the 18–35 age range. A variety of ad forms are available, such as promoted accounts, sponsored hashtags, native posts, and Twitter moments.
12. Zoomd:
One of the most well-known CPC ad networks, Zoomd also provides built-in fraud detection for extra security and offers CPI, CPO, CPE, and CPA business models. High-quality ads are served by them in a variety of ad forms, such as banners, rich media, in-app, interstitial, native, offer wall, popunder, and text and video ads.
As always, there are a number of things to take into account when searching for the top PPC ad networks for publishers. At Publift, we provide programmatic advertising solutions to customers across several sectors by collaborating with a variety of ad exchanges and ad platforms.
Conclusion
The top 2024 advertising networks are displayed for your selection. With the help of these networks, publishers can increase their profits by using premium advertisements and original format ideas. We looked into the distinct benefits and qualities of each one.
Make sure an ad network provides access to high-paying advertisements in your niche, extensive statistics, unique ad formats, and a high fill rate before selecting one. Although you are free to select whatever option you like, we will suggest Adsterra due to its support for several ad forms and excellent caliber of advertisers. In order to guarantee a seamless onboarding procedure and support you at every stage of your advertising journey, Adsterra additionally offers a special Partner Care program.
