Switching to a more convenient way of mobile ad network is one of the turning decisions for publishers and also for advertisers. Are you tired of using a laptop or computer all the time just for the sake of using an ad network? well in this era, people decided to make some extra-level changes and they involved the most consuming mobile phones in the world of marketing.
Being a part of the 21st century, means you are living in the era of advanced equipped gadgets. One of their huge examples is a Mobile phone. Even people who don’t understand laptops or mobile phones are now fully aware of each functioning capability of a mobile phone. In recent studies, it was calculated that about 52% of internet traffic is indulged in mobile phone devices. In this era, if a businessman wants to succeed and grow his business, he should target the audience more effectively through the medium they are more involved in. That medium is a mobile phone.
According to certain statistics, by 2026, people will download about 143 billion mobile apps directly from the Google Play Store on their mobile phones. According to this estimate, there will be a significant increase of about 30% as compared to 111 billion apps downloaded in 2021. with this advancement, it has become necessary to establish more mobile ad networks to get more benefits in this world and also give advantages to business people. So let’s explore what are the mobile ad networks for publishers and also the top mobile ad networks for publishers that are working right now.
MOBILE AD NETWORK
We all know that ad networks are the platform that connects publishers and advertisers. So mobile ad networks will be the same platform but it will be between app developers, that are publishers, and advertisers. With the help of these platforms, publishers can monetize their apps simply through passive income from different mobile ads. Publishers will sell their inventory ads to different buyers through mobile ad networks and will get their passive income.
REASONS BEHIND ADVERTISING ON MOBILE APPS
There are many reasons why you should do mobile app advertising for the benefit of your business. Many recent studies have shown that there is a significant enhancement in publishers’ revenue and also effective marketing for different advertisers through mobile app advertising. Let’s see what are the main reasons that mobile advertising is best among others:
- These in-app ads are better in performance. It is estimated that these in-app ads perform 11.4 times better than banner ads on mobile websites.
- 92% of total Facebook ad revenue comes directly from mobile advertising
- A large amount of people always recommend websites or brands after their good mobile experience.
FACTOR TO CONSIDER WHILE GETTING ON MOBILE AD NETWORK
When you explore the newly formed era of mobile ad networks, you will find many advanced-level mobile ad networks running at their best. But here arises a new problem, which one will be the most suitable for my work? so to get the answer to this question you have to read this article so that you can clear up your mind.
There are certain factors that you have to consider while choosing the right mobile ad network for your app or site. Let’s see what are those:
1. MOBILE AD FORMAT:
The very important point to consider is the mobile ad format. In all ad networks, you will get different types of advertising. So before choosing any ad network, make sure what kind of advertising they are offering. You can also check our 9 common banner ad sizes and their importance to get more knowledge on this.
So in ad formats, you will get the following options:
1. Banner ads:
Banner ads are one of the oldest ad formats that are still in use. So, these types of ads are graphic ads that will appear on different web pages in different styles and different sizes on these ads you will get different links that will direct you to the advertiser’s site. These links are added in that way, whenever the user clicks on that link it will take the user directly to the advertiser’s page. These banner ads are also called square ads, leaderboard ads, skyscraper, or even mobile leaderboard ads. These all names are given based on their sizes and the device they are showing on. Banner ad networks show these ads in the areas where publishers have high traffic for example on the front side, bottom side, or even on the side of the page.
2. NATIVE ADS:
These are the little bit different ad format in which different text or video will be shown that matches the function of the app interface on which they are displayed.
3. Interstitial ads:
These are the ads that will occupy the whole space on your page and cover the interface of the application. Most frequently you will see these ads between different app screens or in mobile game apps.
4. Rich media apps:
As its name indicates, it has all the advanced features like videos and audio that attract more viewers so that they can interact and engage with the ad. This ad is for about 1 minute, mostly the video clip that shows the product or the services of that specific platform.
In this format, you can use two types of video ads
- In-stream
- Out-stream
In-stream ads will be shown on full screen either before after or within the video content. Or the out-stream video ads displayed on the web page inside any mobile app.
Among all the ad formats the most commonly or preferably used format is the video ads as they get more engagement.
2. MOBILE NETWORK REPORTING:
Whenever you are doing something big, you have to keep an on the progress of what you have done so that you can get the whole detail about your performance. In mobile ad networks, what you have to look for is the detailed reporting of your ad progress should be displayed in mobile ad network. There is an amazing mobile ad network that gives its users a detailed image of what they have done until now and how it is proceeding.
In that detailed reporting, you will get your sales performance in which you can see a number of impressions, clicks, installs, ad views, ad format, and country from where you are getting traffic. It will show all the major or minor details.
By looking at your performance you can make any changes that are necessary.
3. MOBILE ADS TARGETING:
You can’t just create an ad or post it. No, you can’t do this. If you know marketing, you should be aware of how to do targeting. Marketers have to narrow down certain factors so that they can reach out to a specific audience. Let’s suppose you have a beauty product, you will post your ad on the sites that are mostly used by teenagers as those who are most interested in beauty products.
In targeting options, you will have to get your head into the following:
1. DEVICE:
There are some mobile phones models that shows degradation with different ads. So before choosing any device, make sure you choose the correct models of mobile phones to avoid any kind of degradation.
2. CONNECTION:
This is the feature that will make your ad capable of only showing on mobile phones that are connected to the internet via WiFi, 5G, or any other connection.
3. GENDER:
You can also select the specific gender to whom your ad will be shown.
4. GEO:
This is the most crucial part of the success of an ad campaign, choosing the country or region specifically in which you want your ad to be seen. This feature will enable your ad to advertise only within a specific geographical area.
Now let’s explore the top mobile ad networks for publishers.
TOP MOBILE ADS NETWORK FOR PUBLISHERS:
Here are the Best mobile ad networks for publishers in 2024 and 2025.
- AdMob
- InMobi
- Unity ad network
- Mylead
- Partners.House
- Snapchat ad network
- Twitter Ads
- AdColony
- Media.net
- Google AdSense
- Publift
- PerformCB
- ZOOMD
- AdMaven
- Adscompass
- EvaDav
- PropellerAds
- Taboola
1. AdMob:
AdMob lies in the list of the largest Cost Per Click CPC network that offers different monetization tools for app and mobile websites. This is even an ad network for small publishers. This mobile ad network is also used by gaming companies so it is also a gaming ad network. Different ad formats are available on AdMob for example text, images, videos, and other interactive media.
This ad network is also eligible to automatically generate your ad with the help of artificial intelligence, you just have to add one line of code to your app and your ad will be generated by the network.
2. InMobi:
Inmobi runs to maximize CPC and CPI campaigns. They also offer different formats of ads that include
- Rich media
- Video
- Native ads
If you want to advertise your brand outside the country you can get help from InMobi as they also have markets in the US, UK, South Africa, Japan, Europe, India, and Kenya.
3. Unity Ads:
If you are a gaming person, you might have experienced that while playing your game suddenly your game shows you the video ads those ads are set by the mobile ad network and most of them are with the help of different gaming ad network that includes Unity.
This mobile gaming ad network is designed in such a way that it is compatible with iOS or another Android platform, all the gaming engines will work with this ad network including Adobe Air, marmalade, and also corona.
Another outclass feature is added in Unity, you can also do the shopping even without leaving your app, that feature is called in-app purchase.
Unity is capable of doing CPI and CPM campaigns with different formats of ads like:
- Interstitial
- Video
- Banner
This mobile gaming ad network is very handy for users with its modern strong technology. But this ad network is not for beginners as it has a complex integration due to which a new person won’t be able to handle it.
4. Mylead ad network:
Mylead mainly focuses on developing a large circle of clients, advertisers, or publishers so that everyone within that circle will get equal or more benefits. On Mylead you will get many opportunities through which you will be able to advertise your ad or product through many social media platforms that are more related to your content interest.
The minimum payout you can get from this network is about $20.
5. Partners.House:
Along with all these features, they also provide a fraud-free system to their users so that advertisers won’t have to face any difficulty or malpractice. Suppose you want to sign up with a partner.house, you have to provide some personal credentials only that way you will be able to work with partner.house. Partner.house does not stop, they continuously keep adding new features to their website to make their clients satisfied.
6. Snapchat Ad Network:
Right now Snapchat has over 406 million users so advertisers will get easily most of the attention.
7. Twitter Ads:
Twitter ads offer different types of ad formats that include
- native posts
- promoted accounts
- some of the Twitter moments
- some of the sponsored hashtags.
After Twitter, Facebook came and replaced Twitter and now it is very difficult for Twitter to reach out to the broad reach of Facebook ads. But despite having a broad reach out, Twitter ads have very young demographics as compared to Facebook ads and this is the reason why Twitter is considered one of the best ad networks for publishers brands that have a target audience of more than 18-30 brackets.
8. AdColony :
AdColony also supports cross-platform monetization through Android, iOS, and the Windows platform.
For better engagement on mobile ads, you can adjust the text, font, and also the color of the display creatives and make your ad more appealing. Mainly they work with the CPM pricing model but they also support CPI and CPC.
Different payment methods are available like cheque, Paypal, and also wire transfer.
9. Media.net:
You can easily customize your ad design because of its easy setup, it will adjust the ad size according to your site and will give it an optimal size. In ads you can add both texts or display Another thing that makes it more favorite for users is that it is powered by Yahoo and also Bing. So, this is why they have a huge number of advertisers to match their blog niche.
they don’t have any requirements for sign-up.
This network also offers a pay-per-click payment method according to which user will get a commission on each click on their ad.
Their designed dashboard is very easy to use and also its compelling texture will help you to keep track of your ad analytics.
The minimum amount that can be withdrawn from media.net is $100.
10. Google AdSense :
The minimum threshold for withdrawal is $100.
If you get in any trouble while using Google AdSense, you won’t get human support in their customer support service. They have arranged a computer that will help the user.
11. Publift:
To use Publift, you have to get a good understanding of publisher content and also you should offer ad solutions that will be amazingly optimized for this particular content. This is the part that makes Publift stand out from other mobile ad networks. This is the unique feature of Publift. This is the platform that uses the whole collection of amazing mobile ad networks like Smaato, InMobi, and many more. And they always try to match the needs of their clients.
Although they have the capacity to work with all the ad formats they believe more ads will not be able to generate more revenue. So, before placing any ad on specific websites, they first do the A/B testing of every ad placement so that they will know whether it will give them better results, and revenue or not.
12. Perform cb:
Along with experienced staff, they also have different offers that have the most important online advertising verticals in them. This affiliate CPA network has its services in all the categories for example, it also provides services in finance, lifestyle, dating, health along entertainment.
If you look at the list of people or companies working with Perform cb, you will see that huge companies or names are working with this affiliate network. The companies include:
- HBO
- McAfee
- eHarmony
These are all working with Perform CB because of its impressive performance in affiliate marketing. This affiliate network has been providing services in the affiliate network since 2002. different promotional offers are being offered by this affiliate network.
As compared to other affiliate networks, its threshold payment is much lower and can be affordable by any kind of affiliate. Before choosing any affiliate for your business, make sure that the network has been running and serving publishers and advertisers for many years as fraud is very common in this industry and there might be a chance that you sign up with any network and they will disappear overnight.
The minimum payment with Perform CB is US450 and it can be done once a month.
13. ZOOMD:
They always provide unique performance-based advertising platforms to their advertisers and publishers in fulfilling their key performance indicators KPIs. Zoomd users have acquisition over different media platforms like Google, Facebook, TikTok, Samsung, and many more.
Zoomd company has established an advanced technology with the help of which they help many audiences and advertisers in all possible ways.
Zoomd operates through a single dashboard and allows the advertiser to get easy access to the administration, and analysis of their campaign through this single dashboard. They have a proper guideline for advertiser about how they can spend their money more efficiently and effectively.
Advertisers running campaigns on any channel can be handled easily through the single dashboard of Zoomd, other than this advertisers have to handle each campaign for each channel separately which will be more hectic for one.
At last, Zoomd also has a suggestion system. It provides advertisers insight into the whole ad purchasing and placement process for all the media channels and also does the optimization by delivering different suggestions and automated guidelines to clients on how to reallocate money based on campaign performance.
They use a variety of payment models like CPM, CPC, CPI, CPO, and CPE. Zoomd has specific requirements for payment, it will only pay when your site’s KPIs are met otherwise you won’t get your payment cheque. To get this requirement filled you have to run a focused advertising campaign and also create several KPIs to help in your success.
14. AdMaven:
While using AdMaven you will get a lot of pop-under formats, you can choose any size and resolution to convert your content into a more appealing form.
They have good customer support service, they offer managed services along with assistance. It is one of the top traffic exchange sites, they offer high-quality traffic exchange in certain niches.
AdMaven does pricing models in CPC, CPM, and CPA, and this platform can also be used by beginners who want to expand their business. You can say this is one of the best CPA networks for beginners.
Minimum payment is $50.
15. Adscompass:
They have 2 specific features which are a self-served platform and ad exchange, and through these two services, they can provide a huge number of collaboration opportunities to the person working with them. Through this ad network, advertisers or publishers will be able to get straight traffic from the ad network in many ways.
Adscompass offers a minimum deposit of about $50.
On any self-serve platform, always remember you will get access to all types of functionality of the system along with all programmable parameters with the help of which you can make your campaign more appealing.
16. EvaDav:
According to a recent study, EvaDav is dealing with above 2 billion impressions daily. EvaDav uses mainly pricing models that are CPC, CPA, and CPM. EvaDav is even capable of running your campaign at the largest scale.
EvaDav is also one of the friendly networks with CPA marketers.
On EvaDav you will find many payment methods like bank card, Paypal, and many more. Also, the minimum payment is about $25. EvaDav is mostly centered in the US, RU, and IN but they are also well-presented in China, Europe, and other GEOs. Format or pricing method can be chosen with your own choice and through EvaDav affiliates can easily enhance their push campaigns.
17. PropellerAds:
PropellerAds doesn’t have any high demand like many other ad networks. They also geared the blogs that even have less traffic with them. All the other ad networks for bloggers require a minimum withdrawal amount of more than $10 but this is the only ad network that allows the user to even withdraw $5.
If we talk about the formats of ads, they have
- Traditional display ads
- On-click ads
- Interstitials
- Browser push notifications
- Smart links.
This ad network which was founded in 2011, allows its users to get their payout every week through different payment options. They have a variety of payment options, you can choose anyone with your choice.
18. Taboola
Taboola is a site that is working with over one million visitors per month. Having a huge number of traffic on their site does not mean they will compromise on their quality. Taboola is considered a high-quality website in terms of ad networks for publishers.
If you want to get a partnership or registration with Taboola, you have to get at least 500,000 visitors on your site per month, only that way you will be able to work with Taboola. Thigh is the high demand requirement of Taboola.
CONCLUSION
Mobile ad networks are very common nowadays as people started using mobile phones for more than 16-17 hours a day. This is also the reason why developers started developing mobile ad networks. Even though we have different gaming mobile ad networks, that will be played while enjoying your game, you don’t have to leave your app, the video ad will just appear on your screen.
In this article, we have mentioned some of the top mobile ad networks for publishers that will play a key role in getting more engagement on their sites. These ad networks will monetize your content via those people who use most of the mobile.
FAQs
1. Which one is the biggest mobile ad network in recent times?
According to recent studies, the largest mobile ad network is Google AdMob.
2. What are the ad formats used in mobile ad networks?
Following are the ad formats offered by mobile ad networks:
- Interstitial advertising
- Ad banners
- Native ads
- OfferWall ads
