Being a part of the 21st century, means you are living in the era of advanced equipped gadgets. One of their huge examples is a Mobile phone. Even people who don’t understand laptops or mobile phones are now fully aware of each functioning capability of a mobile phone.
n recent studies, it was calculated that about 52% of internet traffic is indulged in mobile phone devices. In this era, if a businessman wants to succeed and grow his business, he should target the audience more effectively through the medium they are more involved in. That medium is a mobile phone.
According to certain statistics, by 2026, people will download about 143 billion mobile apps directly from the Google Play Store on their mobile phones. According to this estimate, there will be a significant increase of about 30% as compared to 111 billion apps downloaded in 2021.
With this advancement, it has become necessary to establish more mobile ad networks to get more benefits in this world and also give advantages to business people. So let’s explore what are the mobile ad networks for publishers and also the top mobile ad networks for publishers that are working right now.
MOBILE AD NETWORK
We all know that ad networks are the platform that connects publishers and advertisers. So mobile ad networks will be the same platform but it will be between app developers, that are publishers, and advertisers. With the help of these platforms, publishers can monetize their apps simply through passive income from different mobile ads. Publishers will sell their inventory ads to different buyers through mobile ad networks and will get their passive income.
REASONS BEHIND ADVERTISING ON MOBILE APPS
There are many reasons why you should do mobile app advertising for the benefit of your business. Many recent studies have shown that there is a significant enhancement in publishers’ revenue and also effective marketing for different advertisers through mobile app advertising. Let’s see what are the main reasons that mobile advertising is best among others:
- These in-app ads are better in performance. It is estimated that these in-app ads perform 11.4 times better than banner ads on mobile websites.
- 92% of total Facebook ad revenue comes directly from mobile advertising
- A major amount of people always recommend websites or brands after their good mobile experience.
TOP MOBILE ADS NETWORK FOR PUBLISHERS:
Here are the Best mobile ad networks for publishers in 2024 and 2025.
- AdMob
- InMobi
- Unity ad network
- Mylead
- Partners.House
- Snapchat ad network
- Twitter Ads
- AdColony
- Media.net
- Google AdSense
1. AdMob:
AdMob lies in the list of the largest Cost Per Click CPC network that offers different monetization tools for app and mobile websites. This is even an ad network for small publishers. This mobile ad network is also used by gaming companies so it is also a gaming ad network. Different ad formats are available on AdMob for example text, images, videos, and other interactive media.
This ad network is also eligible to automatically generate your ad with the help of artificial intelligence, you just have to add one line of code to your app and your ad will be generated by the network.
2. InMobi:
Inmobi runs to maximize CPC and CPI campaigns. They also offer different formats of ads that include
- Rich media
- Video
- Native ads
If you want to advertise your brand outside the country you can get help from InMobi as they also have markets in the US, UK, South Africa, Japan, Europe, India, and Kenya.
3. Unity Ads:
If you are a gaming person, you might have experienced that while playing your game suddenly your game shows you the video ads those ads are set by the mobile ad network and most of them are with the help of different gaming ad network that includes Unity also.
This mobile gaming ad network is designed in such a way that it is compatible with iOS or another Android platform, all the gaming engines will work with this ad network including Adobe Air, marmalade, and also corona.
Another outclass feature is added in Unity, you can also do the shopping even without leaving your app, that feature is called in-app purchase.
Unity is capable of doing CPI and CPM campaigns with different formats of ads like:
- Interstitial
- Video
- Banner
This mobile gaming ad network is very handy for users with its modern strong technology. But this ad network is not for beginners as it has a complex integration due to which a new person won’t be able to handle it.
4. Mylead ad network:
Mylead mainly focuses on developing a large circle of clients, advertisers, or publishers so that everyone within that circle will get equal or more benefits. On Mylead you will get many opportunities through which you will be able to advertise your ad or product through many social media platforms that are more related to your content interest.
The minimum payout you can get from this network is about $20.
5. Partners.House:
Along with all these features, they also provide a fraud-free system to their users so that advertisers won’t have to face any difficulty or malpractice. Suppose you want to sign up with a partner.house, you have to provide some personal credentials only that way you will be able to work with partner.house. Partner.house does not stop, they continuously keep adding new features to their website to make their clients satisfied.
6. Snapchat Ad Network:
Right now Snapchat has over 406 million users so advertisers will get easily most of the attention.
7. Twitter Ads:
Twitter ads offer different types of ad formats that include
- native posts
- promoted accounts
- some of the Twitter moments
- some of the sponsored hashtags.
After Twitter, Facebook came and replaced Twitter and now it is very difficult for Twitter to reach out to the broad reach of Facebook ads. But despite having a broad reach out, Twitter ads have very young demographics as compared to Facebook ads and this is the reason why Twitter is considered one of the best ad networks for publishers brands that have a target audience of more than 18-30 brackets.
8. AdColony :
AdColony also supports cross-platform monetization through Android, iOS, and the Windows platform.
For better engagement on mobile ads, you can adjust the text, font, and also the color of the display creatives and make your ad more appealing. Mainly they work with the CPM pricing model but they also support CPI and CPC.
Different payment methods are available like cheque, Paypal, and also wire transfer.
9. Media.net:
You can easily customize your ad design because of its easy setup, it will adjust the ad size according to your site and will give it an optimal size. In ads you can add both texts or display Another thing that makes it more favorite for users is that it is powered by Yahoo and also Bing. So, this is why they have a huge number of advertisers to match their blog niche.
they don’t have any requirements for sign-up.
This network also offers a pay-per-click payment method according to which user will get a commission on each click on their ad.
Their designed dashboard is very easy to use and also its compelling texture will help you to keep track of your ad analytics.
The minimum amount that can be withdrawn from media.net is $100.
10. Google AdSense :
The minimum threshold for withdrawal is $100.
If you get in any trouble while using Google AdSense, you won’t get human support in their customer support service. They have arranged a computer that will help the user.
CONCLUSION
Mobile ad networks are very common nowadays as people started using mobile phones for more than 16-17 hours a day. This is also the reason why developers started developing mobile ad networks. Even though we have different gaming mobile ad networks, that will be played while enjoying your game, you don’t have to leave your app, the video ad will just appear on your screen.
In this article, we have mentioned some of the top mobile ad networks for publishers that will play a key role in getting more engagement on their sites. These ad networks will monetize your content via those people who use most of the mobile.
FAQs
1. Which one is the biggest mobile ad network in recent times?
According to recent studies, the largest mobile ad network is Google AdMob.
2. What are the ad formats used in mobile ad networks?
Following are the ad formats offered by mobile ad networks:
- Interstitial advertising
- Ad banners
- Native ads
- OfferWall ads