Which PPC advertising network is best for your company? Which PPC platforms are the best ones? You will discover the top PPC ad networks on this page.
In Internet advertising, Pay-per-click, or PPC, is a popular pricing strategy whereby marketers pay a fee each time a user clicks on their advertisement. Many digital platforms, such as websites, search engines, and social media, make extensive use of this concept.
Based on targeting settings, websites or platforms show the adverts to people after advertisers set a maximum bid for each click. In order to gauge the success of a campaign, advertisers monitor clicks and conversions. This allows for flexible budgeting, measurable outcomes, and customized advertising.
Other pricing methods include Cost Per Mille (CPM), which charges advertisers for each 1,000 ad impressions independent of clicks, and Cost Per Acquisition (CPA), which charges advertisers exclusively for particular actions such as lead generation or sales. These other pricing models differ from PPC. All things considered, PPC is still widely used because it works well at accomplishing particular objectives, gives advertisers clear data on campaign performance, and gives them budgetary control.
PPC Ad Network Types
Ad networks operate on the Pay-PerClick Sites (PPC) model and they charge advertisers for each click that is generated by their adverts. There are numerous PPC ad networks, each with unique advantages and disadvantages.
An outline of the most common types is provided below:
1. Platforms for Search Engine Marketing (SEM):
is essential for focusing on the audience that is actively looking for pertinent keywords. Google Ads and Microsoft Advertising (previously Bing Ads) are two examples.
2. Platforms for Social Media Advertising:
Enable efficient audience targeting according to their online activity, hobbies, and demographics. Facebook ads, Instagram ads, Twitter ads, and LinkedIn ads are a few examples.
3. Platforms for Display Advertising:
Aids in reaching users of various apps and websites with advertisements, videos, etc. AdRoll, Microsoft Advertising Display Network, Criteo, and Google Display Network are a few examples.
4. Platforms for Retargeting:
Incredibly useful for focusing on users who have already interacted with your app or website. AdRoll, The Trade Desk, Criteo, and Google Ads are a few examples.
Platforms for native advertising are crucial for producing advertisements that blend in smoothly with the content of websites and apps. Taboola, Revcontent, and Outbrain are a few examples.
Advertising platforms for comparison shopping engines (CSEs): Assist advertisers in reaching consumers who shop online and compare prices from various businesses. Bing Shopping Ads and Google Shopping Ads are two examples.
Actually, a number of variables, including marketing goals, target market, financial constraints, and degree of PPC advertising experience, play a role in choosing the right PPC ad networks. Through comprehension of the differences between different PPC platforms, companies may make well-informed decisions that are in line with their marketing objectives.
Benefits of PPC Platforms: Why Should You Use Them?
- PPC ad networks are a useful weapon in your digital marketing toolbox since they offer a number of benefits to companies of all sizes. One of the main advantages is that you may target audiences according to their demographics, hobbies, and previous interactions.
- The possibility of conversions, such as purchases or sign-ups, is increased by this targeted approach. In addition, PPC ad networks provide quantifiable outcomes via thorough analytics, making it possible to evaluate campaign effectiveness in real-time and optimize for maximum return on investment.
- Another benefit of PPC campaigns is their immediate visibility, which may be achieved without requiring long lead periods or significant upfront expenditures. Businesses may quickly establish a connection with their target audience and almost immediately create leads or sales thanks to this agility.
Furthermore, flexible budget control gives companies the ability to create daily or annual budgets that are specific to their requirements, guaranteeing that spending stays within reasonable bounds while meeting goals.
- Since companies only pay for clicks on their ads rather than just impressions, PPC ad network advertising is inherently cost-effective. Because of this guarantee that fees are only paid for genuine engagement, PPC is an affordable method of reaching new audiences.
PPC ad networks also help raise brand awareness by exposing users to advertisements on a regular basis, which helps people recognize the brand and establishes the business as a leader in the field.
Together with the competitive advantage gained from efficient targeting and optimization, this raises awareness and draws in new clients.
- Finally, because PPC ad networks are scalable, companies can readily modify their targeting and budgeting strategies in response to shifting consumer demands and changing corporate objectives for long-term success.
6 Best PPC Ad Network for Publishers in 2024
Now that we’ve focused only on PPC publishers, let’s take a look at the Best PPC and ultimately high CPC ad networks, also known as best CPC ad networks for 2024 and 2025. The Top PPC ad networks for small publishers are also included in our ranking. Let’s investigate further:
- Media.net
- Adsterra
- Infolinks
- Taboola
- Google Adsense
- Propeller Ads
1. Media.net:
You can see contextual adverts on Media.net according to the niche of a website or page. Real-time ad performance tracking is another tool available to publishers.
Additionally, publishers have the ability to modify the appearance and feel of the advertising in order to further tailor them to the website. This includes changing the color schemes, ad subjects, and advertiser filters. Although the quantity of advertising is comparable to that of Google, many foreign bloggers may find it more difficult to meet the requirements for approval.
In addition to having excellent traffic and content, the majority of visitors to your website should reside in the US, Canada, or the UK. Additionally, the major language for your website must be English.
- Founded in: 2010
- Headquarters: The US Headquarters is in New York and the Global Headquarters is in Dubai
- Allowed Countries: Operates Worldwide.
2. Adsterra:
Adsterra has several advantages over other ad networks, including a large selection of ad formats. These consist of VAST advertisements, pop-unders, native ads, banner ads, and in-page push alerts.
Maybe Adsterra is the best option. If you’re an affiliate trying to increase the sources of income you bring in. Adsterra represents a great option for publishers who wish to pursue higher cost per thousand.
- Founded in: 2013
- Headquarters: Nicosia, Nicosia, Cyprus
- Allowed Countries: Operates Worldwide
3. Infolinks:
One of the more well-liked supplemental revenue streams is Infolinks since its ad units are rather inconspicuous—they lack traditional banner space. Rather, the advertisements show up as hyperlinks or smaller versions that may be accessed by just moving the mouse pointer over the links.
Native and free to use, Infolinks advertising doesn’t impede the user experience and integrates seamlessly with all other ad solutions. Because Infolinks bases its approval decisions on the substance of your website rather than the volume of traffic it receives, the approval process is fairly quick.
With a code that you only put to the body of your website, installation is quite simple. If you want to utilize WordPress, Joomla, Blogger, or Drupal, you may even install a plugin that handles the work for you.
Publishers have complete control over the location and quantity of the adverts, and the support staff is amiable and responsive. Because Infolinks chooses its advertising carefully, it partners with some of the world’s greatest companies, like Facebook, Amazon, Taboola, eBay, Ali Express, Pizza Hut, TripAdvisor, and many more.
- Founded in: 2007
- Headquarters: Ridgewood, New Jersey
- Allowed Countries: Operates Globally
4. Taboola:
Without a doubt, Taboola is a helpful tool for retargeting users depending on their internet activity. The ad network helps you target consumers more precisely going forward by keeping track of what they have clicked on in the past.
For many, it is an excellent choice because it offers premium adverts. Your website needs to receive at least 500,000 page views per month in order to use Taboola.
- Founded in:2007
- Headquarters: New York, United States
- Allowed Countries: Operates Worldwide
5. Google Adsense:
AdSense is made even better by its high click-through rate (CTR) on ads and its capacity to offer relevant, high-quality adverts.
You have complete control over the kinds of advertisements that show up on your website’s pages as the website owner. Publishers can see reports and stats through AdSense that demonstrate the efficacy of the website’s ad campaigns. There are no signup costs and it’s really simple to use.
You will be able to show advertisements that correspond with the interests of your website’s users, and you will be compensated based on how many users click on the ads. Custom search bars are another way to monetize your website through the adverts that show up on the search results page.
All you have to do is determine where the advertising should go and have enough room for them. The highest-paying advertisements then show up in your reserved ad spaces after advertisers compete in a real-time auction to appear in your ad spaces. You can see how the auction operates in this video.
Adsense is a lucrative platform for many, but what’s the catch? Why isn’t Google AdSense used by everyone if it’s so good? Adsense is not used by everyone for the straightforward reason that not everyone is allowed to join the network. In order for you to be approved, you must fulfill all requirements.
You’re out of luck, for instance, if the main language you utilize in your advertisement is not included in its list of supported languages.
A large number of previous AdSense users have also experienced suspensions due to allegations of click fraud. Naturally, an accusation does not imply guilt, but Google functions as both an accuser and a judge. There’s hardly much you can do if they say they’re suspending your account. You have the option to appeal, but as you’re also appealing to Google, you get the picture.
Thus, be careful not to become overly reliant on it. There are thus options for ad networks outside of the Google monopoly. If you currently utilize Adsense, you can boost your earnings by reading some testing and optimization advice.
- Founded in: 2003
- Headquarters: Mountain View, California
- Allowed Countries: Operates Globally
6. Propeller Ads:
You are able to get a round-the-clock moderation service through Propeller Ads. Indeed, they employ a manual regulating process that looks for high-quality advertising content seven days a week. This will guarantee that their network only receives and distributes top-notch adverts.
Because Propellor Ads supports banner ads in all sizes and formats, it’s a wonderful option for publishers of all stripes. Best of all, the ad network is a preferred choice for both large- and small-scale publishers because it has no minimum requirements for website traffic.
- Founded in: 2011
- Headquarters: Limassol, Cyprus
- Allowed Countries: Operates Worldwide.
Conclusion:
Every person living in the digital world or working in a digital world needs support or help from an ad network at some point to get more audience on their site. For publishers, their content is useless if they don’t get enough audience on their site. In this article, we have mentioned some of the top ad networks for publishers that also work on the PPC pricing model, which is considered one of the best pricing models in the digital world. As in this pricing model, one will get a commission on each click on their ad.
If you want to get more attention from the targeted audience on your site then you can get help from ad networks and enhance your site with more engagement.
FAQs
1. What are the types of ad networks?
There are three main ad networks in 2024:
- Vertical network
- Inventory specific network
- Premium network
2. What are things that should be in mind while choosing the right ad network?
Some important points should be kept in mind while choosing the right ad network in 2024:
- The quality of ads in the network
- Size of network
- Ad formats offered by a network
- Payment terms should be favorable
- The UX
