8 Best Header Bidding Advertising Networks in 2024

In today’s article, let’s talk about the best header bidding advertising networks available in the market. But first thing first, do you know, what is header bidding ad networks?. being a publisher, you should know every type of advertising network. Header bidding ad networks are among the best ad networks to get more revenue from their sites. Header bidding is one of the perfect ad tech innovations for those who are looking to get more revenue. This technology is not a new one, many experts have experienced this innovation and then suggested that it is one of the best innovations in the world of advertising networks.

In the list of header bidding advertising networks, every other network will have different objectives or revenue strengths. So before choosing any header bidding ad network, first you should know about your business and what type of traffic or revenue you want for your business. In that way, you will be at ease while selecting the right header bidding advertising network. don’t worry, in this article, we will also guide you on how to choose the right header bidding ad network for your website or business. It has been reported that many publishers already use this strategy and have gotten 100% positive results from header bidding advertising networks. For beginners, let’s first discuss what are the header bidding ad networks.

HEADER BIDDING AD NETWORK

So, this innovation is a program that will allow publishers to make their inventory available to different SSPs and many other ad servers even before requesting any ad server. In this way, they increase the Cost Per Mille CPM. If a publisher just focuses on one demanding partner at a time, it will cost the publisher a huge loss and less revenue as there will be little competition for ad space. So, the best way is to offer ad inventory to different sources, so that you will reach out to many advertisers.

The first thing that you should ask yourself is that do the demanding partners you are going to work with are providing you a large amount of demand. If not then don’t bother to do the partnership with them. Because more demand from demand partners means more profit or revenue.

HOW TO CHOOSE THE RIGHT HEADER BIDDING AD NETWORK

For choosing the right header bidding ad network, you have to consider some important points or you can also avail more than one header bidding ad network there is no limitation. While choosing the header bidding ad network, keep in mind:

1. Demand sources- first you should ask for the list of demand partner’s SSPs with whom they are collaborating as you know, more demands mean higher CPM or more profit.
2. Integration easiness- in the digital marketing world, SSPs-authorized tags are very important but unfortunately tag incorporation procedure takes more time. So always find the header bidding ad network that can do this whole procedure within 24- 48 hours.
3. Payment criteria- payment terms and conditions are very important. don’t feel shy in asking all the queries you are having about payment. Always consider those header bidding ad network who has payment conditions ranging from NET 30 to NET 60.
4. Customer support- always consider the header bidding ad network which has 24/7 customer support service. So that you can ask them if you have any issues.
5. Ad technology- always consider the header bidding ad network that has some specific tech characteristics for example server-to-server header bidding, direct deals, PMPs, and optimization as these are the characteristics that will enhance your business’s CPM rate.

TOP HEADER BIDDING AD NETWORKS

Following is the list of Best Header Bidding Ad Networks that are the best innovation in 2024 and 2025.

1. Index Exchange
2. AppNexus
3. Mediavine
4. Mylead ad network
5. Amazon
6. Sovern
7. Ezoic
8. Criteo

1. Index Exchange:

This is one of the leading header bidding ad networks that is one of the best choices for publishers and advertisers. Many publishers and advertisers have excellent experience with index exchange. Index exchange has more focus on new ad technology developments and also it has access to premium quality global demand. Index exchanges use the best-selling buying procedure that is democratized and they also operate in both transparent and impartial manners, so that they can provide the best results to advertisers or publishers. Index exchange is more famous for its advanced cutting-edge technologies and a large variety of solutions.

Index Exchange uses DoubleClick EBDA for the placement of bids. They also have another amazing feature which is video header bidding which was launched in December 2016.

2. AppNexus:

If you want to trust any header bidding ad network without any doubts then you can go for AppNexus, which is the most well-known ad network for header bidding in the market. If there is a discussion on header bidding, it won’t be completed without AppNexus. This top marketing brand was established back in 2007, and until known it has gained so much popularity with its achievements.

AppNexus has become the top priority for advertisers or publishers and they also recommend it to newbies. Right now AppNexus is working with over 34,000 publishers and 177,000 businesses. It has gained too much traffic just because of its amazingly developed superior security, efficiency, transparency, and general quality.

If we talk about timeout rates and the effectiveness of this brand then it lies in the top 4 best header bidding demand partners. The ads that they have launched until now are secure with a possible level of reliability and safety.

3. Mediavine:

This header bidding ad network is one of the most popular ones among all the big websites. This is because of its facilities given to publishers that provide them with higher quality advertising along with brand security and top-level visitors.  they have high demands or requirements, they require at least 50,000 traffic per month which is very high even for most popular advertisers or bloggers. Their page or ad speed is much faster as compared to others. They are also most popular among different bloggers who blog on food, parenting, travel, home, and lifestyle.

Although their requirements are quite high still most advertisers or publishers prefer this ad network just because of its high earning capacity and because of its detailed report. Mediavine provides detailed reports and also with analytics due to which the owner can get a complete view of the performance of its ad. Mediavine offers different ad formats like videos and native ads and also this site will monetize your account more accurately as compared to others.

For commission, their settings are very simple, they pay 75% of their ad sale to content producers. If you are a new user of Mediavine, you don’t have to worry about anything. As they have a very user-friendly dashboard along with good customer support service.

4. Mylead:

Mylead ad network offers innovative tools and solutions for an advanced level of marketing. This is one of the famous affiliate marketing networks that is used by different advertisers or publishers. Also for commission, advertisers or even ad networks will get amazingly fair commission on each sale.it is one of the world’s most widely used header bidding ad networks that has already paid more than $6 million to its different clients.

Mylead mainly focuses on developing a large circle of clients, advertisers, or publishers so that everyone within that circle will get equal or more benefits. On Mylead you will get many opportunities through which you will be able to advertise your ad or product through many social media platforms that are more related to your content interest.

The minimum payout you can get from this network is about $20.

5. Amazon:

You must have heard the name of Amazon which is one of the best or biggest marketplace in the whole world. Amazon lies at the top list of platforms famous for digital selling and advertisement. This is the only place where you can get different advertisers or publishers of all sizes, some will be small publishers otherwise be big advertisers.

Amazon right now provides two services that are transparent ad marketplace I-e TAM and unified ad marketplace I-e UAM. These two services play a key role in header bidding solutions. UAM is the service that will target an audience that will be small or medium publishers and on the other hand, TAM is geared toward enterprise publishers.

As far as it’s about reporting, amazon offers its publisher clear reporting where they can easily find their fee structures, information, and all the other levels of reporting.

They also have a unique offer for a publisher that is, they can operate on a single server-to-server basis and will be able to boost up their earnings.

If you are concerned with the conversion rate, amazon has a high conversion rate just like many other header bidding ad networks.

6. Sovern:

Sovern has gained much popularity because of its comprehensive suite of advertising solutions, it will include all the parts even innovative approaches that include waterfall advertising. Along with a complete suite of data, it will also provide publishers and advertisers with all kinds of monetization tools.

Sovern was first time founded in the USA back in 2014, and after its successful opening in the USA, it also created branches in San Francisco, New York, and even in London. Sovern ad network will help publishers make a lot of money by selling affiliate links.

Sovern is the ad network site that will do all the monetization automatically. You don’t have to do any manual monetization. Sovern claims that it has full control over ads. You just have to upload the ad on the site and start making your money.

Right now Sovern is working with almost 300,000 publishers. Publishers will get a commission through CPC and IN text type. Also, the minimum payment in Sovern is $10.

You will be shocked that even if you post the link on social media sites like Instagram or Facebook, Sovern will still allow you to receive your commission through each click.

7. Ezoic:

If you are looking for excellent optimization, then this will be your solution. This header bidding ad network has all the tools and techniques with the help of which you can get premium-quality optimization. Along with excellent optimization, they are also good at providing publishers full control over the bidding process.

Ezoic provides all the secret information about UX and revenue along with all the explanations of why these articles are interesting and profitable for users. For enhancing the speed of your sites along with complete data analysis, ezoic will provide you with all kinds of tools and tactics.

They have an easy-to-use dashboard through which advertisers or publishers can easily monitor their metrics, and tools so that they can enhance their SEO and website.

Ezoic provides different types of ad formats for example

1. Native ads
2. Auto refresh ads
3. Video ads
4. High CPM ads

And all the other kinds of ad formats that will help you to boost your site traffic.

8. Criteo:

France-based header bidding ad network, Criteo is a well-known advertising company that was made back in 2005 with an amazingly developed advertising platform. Criteo is famous for boosting in-store app and website conversion rates. Criteo has a high conversion rate just like Amazon and they generate large amounts of revenues for both mobile advertisers and web advertisers. With the amazing features they provide, website conversion, and in-store conversion, they are included in the top list of best header bidding ad networks in the whole market.

One of the most lovable features of Criteo that attracts more publishers is it allows you to contact directly the person who is buying your services and in this process, there won’t be any third-party involvement.

CONCLUSION

This advanced approach in the digital market helped tech companies a lot to provide advertisers and publishers with more transparent service with a high level of analytics capabilities. Although this header bidding system is a little bit complicated once a person gets used to it or understands it, you will be able to yield more benefits from this advanced technology.

If we look out in the digital marketing world, we will find a lot of header bidding ad networks, each one with unique features to differentiate itself. You can choose any ad network for your company that suits you best.

FAQs

1. What can be the benefits of a good header bidding ad network?

The following are the benefits that one can get by selecting a good header bidding ad network:

1. Get access to high-end supply-demand dynamic
2. Dependable and fair revenue
3. Reliable services and support
4. Which one is the best header bidding ad network of all?

To choose the best header bidding ad network, you have to keep in mind some points that we have discussed in this article above. Also, it depends on the person who is going to use this header bidding ad network.