18 Best Self Service Ad Networks in 2024

With the help of a single ad network, you can manage your whole digital advertising inventory without any difficulty. But for this, you should know about all the ad networks that are working in the market and what are the roles being played by these ad networks. In this 21st century, you will find a variety of ad networks of all kinds like ad networks for publishers or advertisers.

But before choosing any ad network, you should know for which purpose you need this ad network and what are your needs. Only that way you will be able to choose the right ad network among all.

In the list of kinds of ad networks, we have a self-service ad network. Which is just like many other ad networks with a little bit of specifications. So first see what are the self-service ad network and then we will jump to other sections of our blog.

WHAT ARE SELF-SERVICE AD NETWORKS?

These are the ad networks that have given access to digital platforms in the hands of marketers so that they can start and improve ad campaigns. Through this process, they can get the reporting and also can target different populations throughout the whole world.

It is one of the best solutions if you want to be fully in charge of your ad sales, purchases, targeting options, management of advertising campaigns, and digital ad inventory. In short, it will give you full control over your ad,

BENEFITS OF SELF-SERVICE AD NETWORK

There are a variety of benefits that can be given to advertisers or publishers by self-service ad networks. Let’s explore some of them:

1. Ad operations are automated
2. The interest of advertisers and publishers is protected
3. Advertisers can get access to the platform at any time
4. Advertising can save money and time
5. Work as a useful prototype

HOW TO USE SELF SERVICE AD NETWORK?

You have to follow the following steps to get the correct use of a self-service ad network:

1. Create your ad campaign
2. Select target audience
3. Set budget
4. Monitor performance

BEST SELF-SERVING AD NETWORK

Following is the list of the Top Self-Serving Ad Networks in the market in 2024 and 2025:

1. ClickAdilla
2. Inmobi
3. MyAppFree
4. Adsterra
5. Mylead ad network
6. Adscompoass
7. MASS
8. ADLIB DSP
9. Zoomd
10. Entravision
11. Smadex
12. EZmob
13. LinkedIn
14. AdRoll
15. Start.Io
16. Twitter ads
17. Snapchat ads
18. DOBLE VIA LATAM

Let’s get started

1. ClickAdilla:

ClickAdilla is one of the most popular advertising networks for getting more traffic on their sites. This is also one of the self-serving platforms. The advertisers or publishers that are part of ClickAdilla will be able to use the services of this ad network.

ClickAdilla takes less than a few minutes to generate an advertising campaign with the help of its self-serving platform. Daily, this self-serving ad network generates almost 2 billion impressions. And all of these impressions are coming from 253 different nations. This means ClickAdilla can attract traffic from more than 253 nations.

If we talk about the daily visitors of ClickAdilla, then it won’t be wrong that it has over 4.5 billion visitors. If you are choosing the ClickAdilla for your advertisement then it won’t be the wrong decision. This is one of the finest self-serve ad networks that has almost 13 different ad formats. ClickAdilla is offering different features like:

1. Detailed statistics
2. Fraud prevention tools
3. Exclusive traffic sources
4. Good customer support service

These are the reasons why it has become the most reliable ad network for more than 15,000 merchants. In regards to pricing, they have individual pricing for publishers and payment can be done twice a week.

2. InMobi:

In the world of marketing and monetization, InMobi is considered the leader of all and the most trustworthy ad network by many publishers and advertisers. They offer transparent technology for their marketers, creators, and all the organizations working with them. InMobi ad network supports its client’s growth by engaging them with different variety of audiences and also creates logical or sincere connections between them.

InMobi has two linked companies named Glance and Roposo those are the perfect examples of how users engage with mobile and CTV platforms by providing different live entertainment and shopping options to their customers. Roposo is a video platform, that helps InMobi in creating different content and commerce different experiences in connected devices.

InMobi is a Singapore-based company that has different branches or offices in New York, Chicago, Los Angeles, Delhi, Sydney, Tokyo, and many more cities or countries.

Publishers, have HD video and native ads built on native technology with the help of which they can enhance their engagement of the audience.

For advertisers, they have the facility of drive app install and can easily gain more audience on their sites. Mobile advertisers can have different variety of targeting options like

1. Location
2. Interest
3. Demographics
4. Behavior and many more.

Advertisers can also avail of their remarketing service and enhance their in-app purchase, it will encourage users to sign up and re-engage dormant users.

3. MyAppFree:

This is one of the mobile advertising platforms that is also self-serving, also called inter- app mobile platform. This amazing self-serve ad network fulfills all the demands of advertisers and publishers and also provides exclusive traffic sources and placements for example over 40 million Sony Xperia smartphones, its powered apps, and many others.

MyAppFree ad network uses different technology and data to enhance new businesses and customers with the help of a portfolio of internal solutions that are designed to drive a more engaging ad experience. For mobile apps and mobile users, this one is the best option as it gives high-quality mobile traffic to different mobile games and apps worldwide.

MyAppFree with the help of its technologies provides different solutions for developers and brands. Agencies and many other ad networks so that they can enhance their level.

it always makes sure that they satisfy their clients in all aspects. In this regard, they use different specifications like

1. Real-time optimization algorithm
2. Restricted audience
3. Interactive ad formats

They provide publishers with a personal universal platform account through which they can avail of all the available offers and free tools. They also have a smooth payment system and API integration for the fast delivery of mobile offers.

For advertisers, they have used tracking technologies and anti-fraud techniques to ensure the security of advertisers. You will be given a high level of campaign customization and delivery optimization.

4. Adsterra:

Adsterra is considered one of the best ad networks and is right now working with about 28,000 publishers and 13,000 advertisers. This platform is mostly used by rich advertisers as they have high rates which is favorable to publishers. It is estimated that for about 2 months experts can easily make $1200 with this network. The signup process of this site is very simple and easy to do, but after signing up you have to wait for the approval from the network which does not take much of your time.

And after approval, you will be the part of Adsterra ad network. Adsterra is a CPI (Cost Per Impression) affiliate network and not just CPI, it also operates on CPM, CPC, CPL, and CPA. You should know that they all are pricing models. According to this statement, it means that Adsterra is not specific in terms of paying advertisers as they will have different pricing models with different people.

Different ad formats can be used on Adsterra, as they offer different formats that include:

• Native ads
• In-page push notification
• Pop-under

The minimum payout from Adsterra can be $5. and users will find 6 different payment options in Adsterra.

5. Mylead:

Mylead ad network offers innovative tools and solutions for an advanced level of marketing. This is one of the famous affiliate marketing networks that is used by different advertisers or publishers. Also for commission, advertisers or even ad networks will get amazingly fair commission on each sale.

Mylead mainly focuses on developing a large circle of clients, advertisers, or publishers so that everyone within that circle will get equal or more benefits. On Mylead you will get many opportunities through which you will be able to advertise your ad or product through many social media platforms that are more related to your content interest.

The minimum payout you can get from this network is about $20.

6. Adscompass:

Adscompass is a world widely used ad network or you can say it’s a global ad network that is being used by different buyers, advertisers, media buyers, webmasters, and many more advertising networks. If you are working with Adscompass you will get an easy hand on targeting options for your campaign and it will be based on GEOs, that is ISP names and providers, operating systems, and also browsers.

In terms of ad format, you will get a variety of ad formats in Adscompass and will be able to operate internationally with more GEOs over 200. Adscompass was first time introduced in the market through the digital world back in 2013.

They have 2 specific features which are a self-served platform and ad exchange, and through these two services, they can provide a huge number of collaboration opportunities to the person working with them. Through this ad network, advertisers or publishers will be able to get straight traffic from the ad network in many ways.

Adscompass offers a minimum deposit of about $50.

On any self-serve platform, always remember you will get access to all types of functionality of the system along with all programmable parameters with the help of which you can make your campaign more appealing.

7. Mass Powered By Affle:

Among the list of best self-service ad networks, MASS is one the most commonly used ad networks. It has powerful technology solutions that always change the way organizations see user acquisition and propel one’s app growth to a new level of growth. As you can see in its name, it is powered by Affle, and thankfully, because of this mobile advertisers now can easily reach their desired level of consumers at scale through directly linked publishers, programmatic networks, and other recommendations.

MASS has two platforms, a single audience platform and a unified audience platform. Both of these platforms are very beneficial for mobile advertisers, as these two mobile advertisers can easily reach their targeted consumers in different ways. And with the help of these consumers, they can make more profit.

They have a complete guidance team who will guide your company through all kinds of difficulties. They have experienced programmatic professionals who will guide you on an ad-tech maze with the best-in-class solutions that they have. these in-class solutions will help your app thrive.

The MASS team always makes sure that their customer is always satisfied with their work. For the satisfaction of their clients, they use different features like:

1. Managed and self-served services
2. Uniform transparent reporting
3. CPCU-focused rewards

MASS also uses an mDMP-based mFaaS platform and other intelligence devices from Affle with the help of which they connect with the most appropriate customers and enhance their quality.

They have a managed granular reporting dashboard for several publications and platforms.

8. Adlib DSP:

DSP stands for Demand Side Platform, ADLIB is a premium DSP ad network along with DMP. This ad network is available worldwide. Everyone can get the services of AdLib. This ad network will help you to reach out to your audience through the world’s famous websites, apps, and streaming platforms. In this ad network, you won’t have to fulfill any requirements to be part of AdLib, no minimums, and no contracts.

being a marketer you might have faced many issues while gaining access to different advertising networks just because of some barriers that they have put which require a lot of time and money to resolve.

But in the case of AdLib, there won’t be any complications or restrictions. and because of this, you will be able to create your successful campaign across all media. AdLib is the only self-serving ad network that will give your site more strength without any complexity and challenges.

And because of its simplicity, many marketers prefer using AdLib which is a quality self-serving platform. This ad network makes it very simple to set up and manage all the successful programmatic advertising campaigns at different scales and across all media.

With the help of this ad network, you can use AdLib Magic Ads and create a successful advert for your site, and also upload it.

9. Zoomd:

ZOOMD is another innovative self-service ad network that has a performance-based advertising platform. Zoomd is mainly a MarTech company that supports advertisers and publishers. Zoomd is a Toronto-based exchange venture with different branches in different countries like Canada, Brazil, South Korea, Singapore, Israel, Mexico, and Bulgaria.

They always provide unique performance-based advertising platforms to their advertisers and publishers in fulfilling their key performance indicators KPIs. Zoomd users have acquired different media platforms like Google, Facebook, TikTok, Samsung, and many more.

Zoomd company has established an advanced technology with the help of which they help many audiences and advertisers in all possible ways.

Zoomd operates through a single dashboard and allows the advertiser to get easy access to the administration, and analysis of their campaign through this single dashboard. They have a proper guideline for advertiser about how they can spend their money more efficiently and effectively.

Advertisers running campaigns on any channel can be handled easily through the single dashboard of Zoomd, other than this advertisers have to handle each campaign for each channel separately which will be more hectic for one.

At last, Zoomd also has a suggestion system. It provides advertisers insight into the whole ad purchasing and placement process for all the media channels and also does the optimization by delivering different suggestions and automated guidelines to clients on how to reallocate money based on campaign performance.

They use a variety of payment models like CPM, CPC, CPI, CPO, and CPE. Zoomd has specific requirements for payment, it will only pay when your site’s KPIs are met otherwise you won’t get your payment cheque. To get this requirement filled you have to run a focused advertising campaign and also create several KPIs to help in your success.

10. Entravision:

This self-serving ad network is a global media platform that connects people through its different content and technology. As we have mentioned, it is a global media platform, so they also interact or collaborate with advertisers from all over the world. Other than getting more and more traffic they also develop different kinds of products with the help of leading advertisers from all over the world.

Just like many other ad networks, they also focus on mobile apps and also on the performances of their product or services. All the customers they are dealing with have certain growth targets or achievements and Entravision ensures that they reach their targeted achievement via delivering excellent outcomes.

The professionals of Entravision that deal with clients or customers have yearly experiences and are very passionate about achieving their client’s objectives.

Entravision comprises of Omnichannel portfolio that consists of social media, media purchasing, programmatic, branding, and also CTV. Because of all these, user’s app acquisitions and the engagement on ad enhances.  Entravision is mainly a CPI affiliate network, that also provides different solutions for the improvement of CPI and CPA. All of their processes show complete transparency, from click to action.

Entravision is the best option for those who just started their business and want to expand volume quickly.

11. Smadex:

Entravision as we have discussed above owns a self-serving ad network which is known as Smadex. It is a global media company that is dedicated to engaging different audiences through its content and technology. Just like Smadex, they also have a collaboration service with different business partners from all over the world. And they also create different products for leading advertisers globally.

Smadex is considered the greatest self-serving advertising network in the whole digital market and it links consumers and different brands. Smadex has a data-driven programmatic platform that is used to get audience analytics on to go, with the help of which user can easily optimize their campaigns. Just for the sake of advertisers, Smadex has become a transparent platform that is equipped with cutting-edge hardware, a large variety of programmatic management tools, and a powerful machine. With the help of all these features of Smadex advertisers can level up their operations.

Smadex has co-security on three levels along with comprehensive services. To improve or enhance the conversion and engagement of your ad, you can run an AI-powered programmatic campaign across all channels, formats, GEOs, and also business verticals.

They have publishing partners that collaborate with them and make sure to reach their traffic target while regulating each impression with the validation partner.

Smadex offers a variety of features or you can say programmatic solutions for marketers so that they can reach their audience. Let’s see what are those features:

1. Cutting-edge platform with app-level reporting
2. Integration with top-level data, brand safety
3. Anti-fraud partner to ensure the size and compliance
4. Collaboration with leading exchange

Recently Smadex was recognized by measurement company Kochava as the best-in-class DSP for fraud-free installs as well as receiving IAB gold standard certification and the Good Practice principles from industry-owned media auditor ABC.

12. EZmob:

This is also one of the self-service platforms that have five famous formats for running a campaign including:

1. Pop-under
2. Display ads
3. Push notification ads
4. Native ads
5. Calendar

In terms of campaign targeting, EZmob is very specific they always take good care of clients’ terms and always try to reach the campaign’s targeted audience. Many ad formats are being used in EZmob but their focus is mainly on pop-under ads and this is its specialty.

Running a campaign on EZmob means your ad will get about 1+ billion ad impressions daily with the GEO coverage in about 220 countries.

The minimum deposit required in EZmob is $50 and the minimum payout is about $0.1.

EZmob works with different payment methods like bank cards, Paypal, WebMoney, Paxum, Payoneer, and many more.

13. LinkedIn Ads:

The LinkedIn app is a little bit different from many other social media apps. This app is not used for any fun purpose or enjoyment. LinkedIn is used by professionals to get job updates and for business matters.

LinkedIn is one of the best PPC ad networks that are running right now for publishers. This app’s ad network is basically for the people who want to reach the C- C-suite executives and also the business decision-makers.

According to experts, LinkedIn now has over 575 million users that are registered with the site, and among these people around 260 million are the ones who are active daily or monthly basis. So according to the number of users it gets, this is the best option for publishers who want to run B2B ad campaigns.

LinkedIn ads offer many designs of ads like in-mail, text ads, dynamic ads, and sponsored posts.

14. AdRoll:

AdRoll is an e-commerce marketing platform that launches the simple campaigns of different advertisers. Many e-commerce sites are enrolled with AdRoll like Spotify, Magento, and also the Woo-commerce.

The way of working of AdRoll is like, it uses machine learning way to serve and will also re-target different ads in front of highly interested audiences.

You will find many new features in this ad network like abandoned cart recovery and also the automated emails. This site will provide its users with a detailed image of their ad performance on the site.

Along with all these features, they also have artificial intelligence with the help of which they have visibility across multiple channels on the internet. As compared to other ad network sites, AdRoll has a slow or bad customer support service, according to many reviews they don’t reply to their user’s messages on time.

15. Start.io:

Start.io is basically an ad network for mobile marketers. This ad network is mostly used for mobile marketing and audience platforms that will help mobile app developers and marketers leverage AI-powered technologies so that it can improve the efficiency, effectiveness, and also precision of mobile marketing and audience targeting.

This ad network is very dedicated to creating an accurate audience at scale by leveraging over 30 billion events per day. With the help of different features of start.io, mobile app developers can easily do monetization and can provide scalable mobile audience growth and media buying for different advertisers or publishers.

For publishers, they have monetization solutions with the assistance of which mobile publishers can earn large eCPMs. Different account settings are also available in order to increase revenue. This ad network also supports development tools and different engines like Android, iOS, unity, and Cordova.

16. Twitter Ads:

Twitter is the oldest social media network but still billions of people are using it daily. Twitter is considered the most popular social media network until now. At the start they didn’t offer any CPC network but after some advancement in the site they launched the Twitter ad network. This Twitter ad network is an effective advertisement platform in many ways. If any company or brand wants to explore their brand more in the world this will be the best platform to advertise their ads.

Twitter ads offer different types of ad formats that include

1. Native posts
2. Promoted accounts
3. Also some of the Twitter moments
4. Some of the sponsored hashtags.

After Twitter, Facebook came and replaced Twitter and now it is very difficult for Twitter to reach out to the broad reach of Facebook ads. But despite having a broad reach out, Twitter ads have very young demographics as compared to Facebook ads and this is the reason why Twitter is considered one of the best ad networks for publishers brands that have a target audience of more than 18-30 brackets.

17. Snapchat Ads:

The 21st century is all about streaks of Snapchat. People don’t have any worries about tomorrow’s exam but for Snapchat streak, they will find any way to maintain it. Snapchat ads are mainly used by people who want to target exactly the millennial generation. If you open up Snapchat, you will notice that it is full of our young generation who don’t have anything to do except send snap streaks.

Right now Snapchat has over 406 million users so advertisers will get easily most of the attention.

18. Doble Via Latam:

This is another self-serving ad network that was established in 2004 with a huge VAS service. With time, they saw another need for advertisers and launched a mobile advertising business in 2011. in Doble via Latam, you will see huge international experience both in the mobile and video advertising industries.

They have over 3000 applications and more than 50 platforms, with the help of which they always make sure to fulfill all the needs of clients and satisfy them in all possible ways. They have gained popularity on a worldwide scale. they have a huge number of clients or customers and to attract more customers, they started working together with carriers, brands, agencies, and many other developers. And because of this global presence, they can predict the supply and demand demands of their clients.

They have collaborated with well-known RTBs in the industry world, through which they can get access to quantities necessary for their customers. Other than this they also have access to exclusive market offers.

CONCLUSION

So in conclusion, we can say that self-serving ad networks are the medium between advertisers and digital ad inventory with the help of self-service advertising, advertisers can create their campaign requirements and also can purchase digital ad inventory. This advertising has a plus point that you don’t have to deal with any sales representatives or publishers.

There are many self-service ad networks available in the market. Among all, we have enlisted some of the best-ranking self-service ad networks. Always make sure before dealing with any ad network that it meets your goals. Above, we have given you a list of the best self-service ad networks.

FAQs

1. Among all platforms of self-service, which self-service ad network platform is best for advertisers?

They have ad networks, exchanges, and DSPs, which are digital platforms that will give you a suitable ad placement and also organize seamless ad delivery.

2. SmartyAds is a self-service ad network, what kind of ads can be launched on this?

On this ad network, you can serve ad campaigns for:

1. Connected TV
2. Banner ads
3. Video ads
4. Rich media ads
5. Native ads
6. Rewarded and playable
7. CTV
8. Audio
9. DOOH