You have a ton of methods on TikTok to promote your brand. In order to effectively contact your target audience and convey your message, you can select what would work best.
Users of TikTok are searching for amusing and engaging content. Knowing this, companies and brands that have effectively used the platform for marketing have shared original videos that engage viewers in an enjoyable way.
You have to follow suit if you want to be successful with TikTok marketing. You must have a strong commitment to TikTok marketing.
Avoid the common mistake of uploading numerous videos at once and then ceasing activity for an extended period of time. Users won’t even remember you. Organize yourself, make a TikTok content marketing timetable, and follow it.
We hope this TikTok Marketing guide will be helpful and educational for you. Start promoting on TikTok right away but first, make sure you read till the very end.
The many ad types available on TikTok advertisements platform:
- In-feed video: These are advertisements that show up on the For You page among TikTok users’ native news feeds.
- Brand takeover: With this kind of advertisement, you may control the conversation by temporarily taking over the screen with your message. Then, it becomes a video ad that plays in-feed.
- Spark adds: In 2021, TikTok introduced this form of advertisement, which allows companies to support well-liked, naturally occurring content that is relevant to their goods. Brands can post image advertising in videos that show up on TikTok’s Buzz Video, Top Buzz, and Babe news feed apps.
- Video ads: These are full-screen, five to sixty-second videos that show up in a user’s For You stream.
- Pangle adds: Pandle is a video platform that offers video, native, and banner ads through its integration with TikTok. However, this function is limited to users in particular countries.
- Carousel ads: These are displayed in the news feed apps on TikTok and can contain up to ten photos.
- Branded AR material: To enable TikTok users to incorporate your adverts into their videos, they can also be displayed as branded stickers, lenses, and other AR content formats.
- Hashtag challenge: This kind of advertisement appears in the app’s Discovery area and may entice users to participate.
- Sponsored influencer content: In this kind of TikTok advertising, a well-known user provides sponsored material that helps spread the word about your brand.
TikTok Bid Strategies
There are four ways to bid on TikTok:
1. CPV:
Cost per thousand views, or CPV. A view occurs when someone views your video for longer than six seconds or, if that occurs first when someone interacts with your video during the first six seconds. If getting more views is your aim, CPM bidding is a good option; an example of CPM bidding is shown in the above graphic.
The cost per thousand impressions is known as CPM. Selecting this approach is ideal if your marketing objective is reached because it will force the platform to push your ad to receive as many impressions as possible.
2. CPM:
Optimized cost per thousand impressions is known as OCPM. People who are more likely to install an app, become a lead, or complete a conversion event will see your adverts. It works best if your objective is to increase sales, app installs, or followers.
3. CPC:
The cost per click is CPC. It works best for profile visits, conversions, app installs, and product sales.
You can choose the price you want to set for your TikTok ad if you’re new to the platform by using the suggested bid function.
4. CPA:
You will be more likely to outperform your rivals and reach daily budget targets for both ad groups and campaigns sooner if you have a higher bid per action.
TikTok Strategies for Bidding
On TikTok, there are two primary methods of bidding:
1. Cheapest Price:
The lowest-cost bidding approach simply allows you to select a campaign budget overall, not a bid amount for each activity. TikTok will automatically increase the amount of conversions that occur from your advertisement.
2. Price or Bid Cap:
This method entails determining a precise bid price for your optimization objective. What TikTok has to say about this bidding technique is as follows:
There is a catch with this that makes it perfect for cost-per-acquisition (CPA) control. Daily fluctuations in your CPA are possible because it is influenced by how well your rivals do. Additionally, competitors may outbid you and bid higher than you, restricting the amount of accessible inventory you might be able to obtain. As a result, your budget might not be utilized by the end of your campaign.
Ways To Configure Ads on TikTok
Let’s look at how to put them up from your TikTok ad account now that you are aware of the many kinds of TikTok commercials.
1. Make an Account on Tiktok Ads:
Making an account on the TikTok add manager is the first easy step. After deciding on your billing country or area, choose if you are using the account for personal or business purposes. After that, select Next. Enter a few basic details, including your password and email address.
Next, input the verification code that was emailed to you. You will require the verification code to be texted to your phone if you decide to register using your phone number. After your brand has been accepted, go to your dashboard and follow the setup instructions to complete the first setup of your account. Then, to make TikTok advertisements, just follow these steps:
2. Installing and creating the TikTok Pixel:
The TikTok Pixel is a piece of code that you must now install on your website in order to start collecting data on on-site events. This includes the device that users are using, how they got here, and their location.
You will first set up a “Web Event” in your TikTok Ads Manager before creating your Pixel after choosing between Standard Mode and Developer Mode.
Prior to deploying your Pixel, don’t forget to check your cookie consent settings. Next, copy or download the Pixel code, then paste it into the header of your website.
3. Launch a Fresh Campaign:
Click the “Create” button to start an advertising campaign under the “Campaigns” tab. This will allow you to select whether to drive app installs, traffic, or conversions as your campaign target.
Next, designate a name for your campaign and establish a minimum budget for it. If you want to swiftly reach as many individuals as possible, you can establish a lifetime budget. However, you can approach your target audience gradually and consistently if you establish a daily budget.
4. Form An Advertising Group:
To specify target audiences, campaign spending, and ad placements, create an ad group.
5. Select the marketing kind or goal:
You can choose to promote via a website or an app install.
6. Choose the ad placement:
Where your advertising is displayed on TikTok and its partner networks depends on the ad placement you choose. If you’re new to using TikTok advertisements, you can select Automatic Placement to let the platform choose where to place your ads to gain the most exposure and value. Along with its news feed apps, TikTok also allows you to manually put adverts.
Choose a creative kind. If you use TikTok’s Automated Creative Optimization tool, the platform will generate many versions of your video and assess its level of interaction. This feature is always deactivable.
Identify your target audience by deciding on an age range, gender, and location for your advertisement. Additionally, you can add users with certain hobbies, users who have interacted with your content in the past, and user languages.
Decide on the delivery option you want: normal or expedited delivery. over your ad delivery period, standard delivery guarantees that your ad will run during periods of strong traffic and that your ad budget will be distributed evenly over that time. With accelerated delivery, your whole advertising budget is devoted to attracting as many viewers to your advertisement as soon as feasible.
7. Make A Fresh Advertisement:
You can configure your first ad after creating your ad group. You can upload a picture file or a video to TikTok to use as your ad creative.
To achieve optimal outcomes, adhere to the suggested add specifications. This will guarantee that your advertisement appears fantastic on TikTok and all of the partner platforms. You can preview your ad once you’ve customized it to your desire to see how TikTok users will see it.
At this stage, you can also determine whether your advertisement needs any adjustments before submitting it for approval. You can further alter your advertisement by giving it a name that will make it simpler to discern between other advertising in the same ad group. Then, to further effectively convey your message, enter your advertisement text between 12 and 100 characters. The adverts will be positioned above this text.
Next, based on what you want your audience to do, you can select from a variety of calls to action. Therefore, you can invite people to Learn More, Apply Now, Book Now, Download Now, or Sign Up.
Next, select Submit to complete the ad creation process. TikTok Promote is a paid option that allows you to promote your video content and set goals for website visits, new followers, or video views. Use it to increase the visibility of your current ads. Start your marketing by deciding on an audience, establishing your spending limit, and planning the length of your advertisement.
8. Analyze the effectiveness of your ads:
After your advertisement goes live, your work is not finished; you still need to track your results to determine how well the campaign is working. You may see how well your ad is performing in terms of impressions, clicks, conversions, and other metrics by using the native analytics offered by TikTok. To determine what works best for you, you may even test and evaluate the effectiveness of various ad creatives and placements.
9. TikTok Updates Specifications:
TikTok in-feed video advertisements need to adhere to formatting standards in order to show up properly and encourage interaction. Begin by making a video in the 9 to 15-second time frame that TikTok recommends, which equates to less than 500MB and one of the following file types: mp4, MOV, MPEG, or.3gp. Next, go to TikTok’s add specs list for more formatting instructions.
How Much Are Ads on TikTok?
TikTok uses a bid model as the foundation for its pricing algorithm, which it strictly protects. Budgets at the campaign and ad group levels should be at least $50 and $20 per day, respectively.
Six Well-Done Tiktok Advertising Examples:
It’s crucial to study how other firms are utilizing TikTok commercials in addition to understanding the fundamentals. This will provide you with some campaign management suggestions. Take a look at these four brands that used TikTok to create creative advertising campaigns:
1. Chipotle:
With its entertaining and inventive video content, Chipotle has been ruling the TikTok platform. It also did a fantastic job with its influencer marketing effort to highlight its yearly Halloween Boorito deal. Top creative influencers like Zach King and Brittany Broski were brought on board by the brand.
One of the first businesses to test out TikTok’s “Hashtag Challenge Plus” function was Kroger. Users of TikTok were able to purchase Kroger products that were hashtagged in the ad straight from the app. This improved customer experience by offering a seamless buying experience, in addition to promoting user involvement and brand visibility.
2. Experian:
Experian released a clear and simple-to-understand in-feed TikTok advertisement. To illustrate the advantages of Experian Boost for your credit score, it displayed a straightforward text exchange between two pals. There was also a “Download” button included. This advertisement is excellent in every way because it prioritizes simplicity and directness.
3. IHOP:
To attract millennials and create excitement about its time-limited deals, IHOP International House of Pancakes employed TikTok advertisements. For its Halloween 2021 marketing, it temporarily changed its name to the International Haunted House of Pancakes, offering Scary Face pancakes and other eerie menu items. More than 33 million people were reached by the ad, and IHOP used behavior targeting to identify the target demographic. As a result, the CPM was 26% less than the national average on TikTok.
4. Party devices:
In order to increase their reach and boost B2B sales of their foam-generating devices, Party Machines started employing TikTok marketing in 2019. After purchasing the equipment, business owners can rent it out to nearby clients. A project undertaken by the company involved utilizing Spark Ads to identify viral material that showcased their product. The business included a voiceover promoting their product and asked viewers to provide comments about how they would utilize a Party machine in at least one of the videos. Users of TikTok could click on the video, visit Party Machines’ website, and complete a purchase owing to Shopify’s connectivity. TikTok website traffic surged by 620% as a result of the Spark Ads campaign. Party Machines also maintained cheap advertising costs—just 10 cents per click—by utilizing pre-existing material.
5. eBay:
In order to increase contact with sneaker fans, the online marketplace eBay created a TikTok campaign. eBay’s Sneaker Showdown campaign used three separate Spark Ads with Voting Sticker overlays to ask consumers to select the winner shoes in a bracket-style competition. eBay’s comment rate increased by 54% as a result of the promotion, which took place during the NCAA basketball tournament, and 1.2 million users took part in the survey.
6. Koo apps:
Koo apps aimed to boost installs and visibility of its mobile game “Snake.io” in the US. It collaborated with two TikTok users who had made videos demonstrating how to play the game to create Spark Adds.
The Best Way to Advertise on TikTok:
Ad campaigns on TikTok can yield optimal results if you adhere to the following best practices: Remain true to your brand: TikTok customers prefer authenticity, so make sure the content of your ads reflects the core principles of your business and aligns with your branding.
Adopt a direct approach: Although you have 60 seconds on TikTok to convey your message, 21 to 34-second films work best to increase conversion rates.
Keep it vertical: Videos in a vertical position receive 40% more impressions than those in a square or horizontal format.
When to Promote:
The fact that eBay’s “Sneaker Showdown” campaign coincided with the NCAA basketball tournament contributed to its popularity. Seek for events or subjects that are currently popular to assist you in creating buzz for your advertising campaign. Remember that TikTok Analytics will indicate the ideal time for you to run your advertising to reach the greatest number of people.
1. Employ text and sound:
TikTok claims that all music increases and adds impressions. Text overlays and captions also increase the effect of advertisements.
2. Use hashtag:
Make it easier for people to locate you by utilizing pertinent hashtags. On the TikTok discovery tab, you can check which hashtags are popular and select the ones that work best for your advertisement and company.
3. Include interactive add-ons:
TikTok’s interactive elements promote interacting with advertisements. The gesture add-on, for instance, can be used to entice users to swipe or touch advertisements in order to disclose rewards. Alternatively, ask your audience for feedback by using the Voting Sticker overlay.
4. Collaborate with influencers:
Influencers on TikTok already have a fan base, so collaborating with them on a campaign can significantly increase your exposure. Look for influencers who fit into your target demographic or who are currently utilizing your product. To generate awareness for your company, you might be able to team up with an influencer to start a fresh campaign or locate an influencer who already has content that would be a good fit for a Spark Add.
5. Test and improve:
Check the performance of your content by frequently reviewing your TikTok analytics. If you’re not getting the kind of engagement you had hoped for, take a look at metrics like views, interactions, and click-through rates and make adjustments to your content strategy.
How To Launch an Ad Campaign on TikTok:
Simply visit TikTok Add Manager to begin setting up an ad campaign. You must first register an account with TikTok Ads Manager if you haven’t already. You don’t need an Ads Manager account if all you want to do is promote already-published content. You can use TikTok Promote in its place. For further information, go to the end of this section.
Select Your Goal:
Click the Campaign button after logging into TikTok Ads Manager to get started. Three categories—Awareness, Reach, and Show your ad to the greatest number of people in beta—comprise TikTok’s seven ad objectives. Think about driving traffic to a particular URL. Installing apps will encourage users to download them. The Maximize video ad’s video views are currently in beta. Lead generation to gather leads via an Instant Form that is already filled out.
Conversions:
Encourage particular website actions, such as a purchase or subscription.
1. Catalog Sales:
Only accessible to users with managed ad accounts in a supported region, these dynamic ads are based on your product catalog and are currently in beta.
Decide on a campaign name and budget:
Make sure your staff can quickly recognize the name of your campaign. Up to 512 characters are allowed. You can opt to set No Limit on your campaign budget if you are extremely wealthy or if you would rather set the budget restrictions for individual ad groups as opposed to the entire campaign. If not, decide if you want to allocate a daily or lifetime budget for your campaign; further details are provided below. Using the Lowest-cost bidding approach, campaign budget optimization is also enabled for the App Installs and conversion targets. TikTok is beta testing a function that offers a suggested bid for improved CPC goals.
Choose Your Placements and Ad Group Name:
Ad groups range from one to 999 in each campaign. Ad group names are limited to 512 characters each. For every ad group, there are various placement options available. Not every placement is available everywhere. For example, on TikTok, feed ads can be seen in the For You feed. News Feed App placement: TikTok’s Buzz Video, Top Buzz, News Republic, and Babe applications all contain advertisements. Pangle placement: The network of TikTok viewers. TikTok can automatically optimize ad distribution thanks to the automatic placement.
Select Automatic Creative Optimization To Use Or Not:
Before you can upload your creativity, you must first create separate ads. For the time being, though, you have the option to allow TikTok to choose how to combine your photos, videos, and advertisement text. Only the top-performing ones will subsequently be displayed by the ad system. TikTok advises new marketers to activate this feature.
Determine Who Your Audience Is:
Similar to other social media platforms, TikTok lets you display your adverts to your intended audience. You can target your adverts using a lookalike or custom audience or on the basis of:
- Sex
- Age
- Whereabouts
- Words
- Interests
- Actions
- Device information
Decide on the Ad Group Budget and Timetable:
Your campaign’s overall budget has already been determined. It’s time to decide on the ad group’s budget and the time slot for when it will run. Select the start and end periods for your ad group after deciding on a daily or lifetime budget. You can also select to broadcast your advertisement under Dayparting at particular times of the day according to the time zone associated with your account.
Decide on your optimization and bidding strategy:
Select your optimization objective first: reach, clicks, or conversion. This aim might be determined by your campaign’s objective automatically. Select your bidding strategy next. The maximum amount per click (CPC), view (CPV), or 1,000 impressions (CPM) is known as the bid cap. Cost Cap: The optimized CPM’s average cost per result. The price will range from more than and less than the bid, but it should eventually average out to the agreed-upon amount.
2. Lowest Cost:
To produce the most results at the lowest cost per result, the ad system makes use of the ad group budget. Select the delivery option you want, either standard or fast. Standard allocates your spending equally across the campaign’s scheduled dates, while Accelerated Delivery uses it as quickly as possible.
Make the advertisements:
There can be up to 20 adverts in each ad group. Ad names are for internal use only, and they cannot exceed 512 characters. They are not displayed in the actual advertisement. Select your preferred ad format first: Spark, picture, or video. You can only use video or Spark advertisements if you stick with TikTok instead of the TikTok app family. Use the video template or video creation tools in Ads Manager to make a video, or upload your own images or video.
It should be noted that according to TikTok studies, employing a video editor can reduce cost per action by as much as 46%. You can upload your own thumbnail or use one of the pre-made ones. Next, add your link and text. Examine the advertisement preview on the right of the screen, including any pertinent tracking links, and hit Submit.
3. How Much Are Ads on TikTok?
Minimum Spending Caps:
Bidding is the basis for TikTok advertisements. Campaigns and ad groups can have daily and lifetime budgets that help you keep expenses under control. These are the bare minimal budgets. The daily budget’s campaign level is $50 USD. The lifetime allocation is $50 USD. The daily budget at the add group level is $20 USD. The daily budget is multiplied by the number of scheduled days to reach the lifetime budget.
Although TikTok is mum on exact ad costs, they do share the following advice and information. The daily ad group budget should be at least 20 times your goal cost per action (CPA) if you want to use a cost cap or bid cap bidding strategy. The initial campaign-level budget should be set at No Limit.
Establish an initial budget for App Event Optimization of at least $100 or 20 times your intended CPA, whichever is greater. Establish a beginning budget of at least $100 or 20 times your goal CPA, whichever is higher, for conversion campaigns that use the lowest cost bid technique.
4. Top TikTok Advertising Strategies:
Combine Various Creative Styles:
Change up your approach instead of sticking to one kind of creative or extremely comparable creatives. TikTok advises changing your creative every seven days to keep viewers from growing weary of it. Additionally, change things up in each video. TikTok suggests a variety of sequences that include transitional or B-roll videos.
Get Right to the Point:
Although TikTok advises limiting video commercials to 21 to 34 seconds, they can last up to 60 seconds. To keep viewers interested, make the opening three to ten seconds really captivating and eye-catching. The primary message or product is emphasized in the opening three seconds of the top-performing TikTok advertisements.
Put Sound Plus Captions to Use:
Ninety percent of the most popular videos on TikTok have audio, and seventy-three percent of users stated they would pause and watch audio-based advertisements. Fast tracks—that is, those with a beat rate over 120 beats per second—generally have the highest view-through rate. However, writing and captions are also crucial. Specifically, emphasize your call to action with wording. According to TikTok, text overlays are present in 40% of auction ads with the greatest view-through rate.
Remain Upbeat and Genuine:
Videos should continue to be upbeat, genuine, and inspirational, according to TikTok. You should not use this location to test your d
I don’t want my video to appear too manufactured. To maintain your advertisements’ genuineness, consider using user-generated content.
As an illustration, one in three of the most popular auction advertisements have a person chatting to the viewer while staring into the camera. Using this tactic, the Australian company Royal Essence received 50,000 impressions and 2.2 million impressions.
5. Last Remarks:
Having studied this section from beginning to end, you should now have a solid understanding of how to use the TikTok platform to market your company to its massive user base of over 500 million users. It’s crucial that you don’t just get onto the platform without any prior experience.
Although there is currently a lack of promotion on the TikTok platform, more and more companies are beginning to recognize its potential. This indicates that since there is less competition, now is the perfect time for you to start using TikTok and build a name for yourself. It’s up to you now.
Reading this tutorial will help you become a little smarter, you can’t use the TikTok platform to boost your business’s profitability until you take action. Before you begin posting videos, don’t forget to download, install, and experiment with the app to become acquainted with its capabilities.
