Getting success in digital marketing requires awareness of your brand which is only possible with banner ads, as they play a key role in driving traffic and improving visibility. Running a company or a whole brand means you need to run it in a way that all the people who are most interested in that genre should know about your brand. This thing is only possible when you do the awareness of your company or brand. Awareness can be done in many ways like through digital media or print media. But as we all know this is a digital era, everything happens on the internet or computer. So in 2024, people are trying to raise the awareness of their brands through digital media.
Here question arises, how you can increase the awareness of your brand through digital media?
The answer is very simple, it is totally like print media but it will happen on the internet or screen of your computer or laptop. You have to create an ad for your company and then post it on that specific site where you can see that most of the users will have more interest in your brand. For example, if you are the owner of a beauty products company then for advertisement, the best option will be Facebook or Instagram. These are the two social media platforms where nowadays you will see your youth generation all the time.
So in this way, advertisement happens. But for creating your ad for the company, it is very important to create an appealing ad so that it will attract more and more customers. But when creating an ad, different ad networks have a variety of ad formats that will help your ad look more attractive. In this article, we are going to discuss one of the ad formats which is a banner ad. So let’s see what are banner ads.
BANNER ADS
This is one of the most commonly used ad formats. You will see banner ads mostly in social media displays, video channels or sometimes it can be the mixture of text and images. If you are looking to monetize your website or promote your services to the company, then this advertising format will be the best option as it helps to do this job more effectively.
It is estimated that for about a month one person sees over 17– banner ads. In this era, where everyone is having a fight over ad space on websites, marketers have to install intentional ad strategies that will factor in all design aspects of a banner ad and it also includes the size of the ad.
Although you know how to place an ad on any website, still there are some points that you have to consider for your ad appearance so that it will look more appealing and will attract more and more customers. One of those consideration is the size of the banner
Banner ads are one of the oldest ad formats that are still in use. So, these types of ads are graphic ads that will appear on different web pages in different styles and different sizes on these ads you will get different links that will direct you to the advertiser’s site. These links are added in that way, whenever the user clicks on that link it will take the user directly to the advertiser’s page. These banner ads are also called square ads, leaderboard ads, skyscraper, or even mobile leaderboard ads. These all names are given based on their sizes and the device they are showing on. These ads are displayed in the areas where publishers have high traffic for example on the front side, bottom side, or even on the side of the page. These ad spaces are bought by the advertiser through different ad networks or they can also directly contact the publisher for ad placement.
DISPLAY ADVERTISING
Before knowing the sizes or shapes of banner ads, you should know what is display advertising so that you will know how these banner ads are used in advertising. So, display advertising is the whole process in which banner ads are displayed on the publisher’s web page or social media accounts. These ads can be of any format like text, video, or picture. The main motto behind these ads is to attract more and more customers to click on those ads and go directly to the advertiser’s page.
Certain ad networks are used to run these ad campaigns, these networks are Google Display Network or even Facebook audience network is used for this purpose. These ad networks have amazing features like audience targeting along with the creation of ads with one of the best ad formats.
HOW DISPLAY ADVERTISING WORKS?
These banner ads are very helpful in getting an attractive amount of visitors. These ads inform different visitors about the brands, products, and services, these all are just for the sake of appealing to them to get more actions toward that ad and step to the buying process.
If you have created an effective banner ad then it will be comprised of creative messages, graphics, and a call to action that will strive to intrigue visitors more about the advertiser’s offering. But in this banner advertising, re-targeting will be very important as it is a very normal thing to consider that on the first visit, most of the people don’t convert. It has already been proved that banner ads are not just helpful in gathering more leads but also good in terms of re-targeting users. If we talk about re-targeting, it is done with the help of cookies. Whenever any user clicks on an ad, he will be redirected to the advertiser page, then the page will embed a pixel on the visitor’s browser. That pixel will then track the user’s online activities and also help advertisers deliver highly personalized ads across the user’s major online touchpoints.
WHY BANNER AD SIZES ARE IMPORTANT?
If you want your banner ad to be successful and gather more audience then you should pay attention to the size of your banner ad. This is the most crucial point in the success of the ad. The size of the banner ad not only affects the visibility of the ad on the page but it also plays a key role in conveying the exact message to the visitors.
Let’s take an example, if you are running a campaign that contains a long paragraph message, then it will be suggested to not use the 160 * 160-pixel ad size, as that won’t be the ideal size for the long message. Many ad networks will provide you with different ad sizes that are standard online advertising sizes. Although there are many varieties of ad formats still there are few banner sizes that are mostly used by advertisers. Those ad networks are very highest paying ad sizes and they also promise the success of ad campaigns.
Let’s take an example if you are publishing an outlet that puts out daily content and has a decent volume of monthly visitors. In those cases, if you are interested in getting more monetization on your content, it will be best for you to use banner ads, as it will bring more leads to your ads. Through these common banner ad sizes, you can also sell space on your web pages for business promotions by connecting with a display ad network. Let’s take a look at how these processes happen:
- First, you have to sign up with the display network.
- After that, these networks will provide you with different scripts that you have to add to your website.
- That script will display banner ads without your worries about the manual process.
- After that manual process, you will get money for each click on your ad. In this way, you will be getting paid and will attract more customers.
COMMON BANNER AD SIZES
Choosing the right banner sizes means you are choosing either success or failure for your ad campaign. The size of your banner ad depends on the purpose of your ad campaign. The size of your banner ad plays a key role in getting more targeted customers, spreading awareness of your products, building your brand, or enhancing the number of sales. The future of your ad campaign is in your hands.
There are many common banner ad sizes but today in this article we are going to discuss the 9 most common banner ad sizes that have a significant role in the success of your ad campaign. Also don’t forget that the banner size that you have chosen for your website version app will not be good enough for mobile viewers. So you have to choose different banner sizes for mobile users and web users.
Let’s explore some of the most common ad sizes or typical banner ad sizes:
1. 468 * 60 BANNER SIZE:
This banner size is the most commonly used and also the original format in banner ads. This banner size ads are placed on the top of page. This ad size has been in use for some of the last decades. But keep in mind that it was the most favorite banner ad size when the advertisers are fond of visiting web pages with low-resolution screens. But now things have changed, whenever you visit any web page you will get a high-resolution screen in your eyes.
2. 728 * 90 LEADERBOARD BANNER:
In this banner size, you will get huge size ads and these are also known as horizontal banners. According to certain sources Google, it is declared that this ad size is one of the best-performing ad sizes. No ad size is good in performance as compared to the leaderboard banner. These are the highly noticeable ones. Because of their size, this will be the first thing that any user notices when he opens the web page.
3. 970 * 90 LARGE LEADERBOARD:
This banner size is one of the newest banner sizes. It was launched back in 2013, not too old. Because of the space it covers on the web page, it is considered one of the largest ad sizes or called a large leaderboard. This ad size can attract more population to enhance the lead and is also very effective in delivering ad messages.
4. 320 * 50 MOBILE LEADERBOARD:
This is the ad size that is mostly used for mobile ad campaigns. When you open the mobile web page, it will immediately appear on the bottom screen of your mobile phone. There are two possible ad spaces for this size of ad, one is at the top of a web page or also it can be placed within the content as required.
5. 250 * 250 SQUARE SIZE:
This is the ad size that can be used for both mobile phones or web or desktops. This is the square-size ad that is one of the most common mobile banners. But there is a downfall of this ad size, because of its small size on desktop it might not perform well as compared to other ad sizes. It might be under-performing on the desktop.
6. 200 * 200 SMALL SQUARE:
The square banner size that we have discussed before has also a mini version that is standard square size. This is much smaller than square size and will be easily available on both mobile screens and desktop screens. There is a huge doubt about the effectiveness of these ad sizes just because of their small sizes. This is one of the banner sizes for a website.
7. 300 * 250 MEDIUM RECTANGLE:
According to Google records, this medium rectangle is one of the top-performing banner sizes on the whole network. The placement of this ad size is in the center of content with unique or different designs and CTA. Many ad formats are included in this ad size, which is another reason for the popularity of this ad size. Also, it is an ideal ad size for placing video ads and responsive ads.
8. 336 * 280 LARGE RECTANGLE:
There is a big size of medium rectangle known as the big brother of medium rectangle. But this ad size has more visibility as compared to medium size and also it will attract more visitors as compared to that one.
9. 120 * 600 SKYSCRAPER:
These are the slimiest ad sizes that are present in a vertical form that covers almost half of the web page. Visitors experience this size while scrolling their content up and down. This is the slimmer and smallest ad format in the whole variations of skyscrapers. The placement of this ad size is at the side of the web page as these are longer ad sizes.
TIPS FOR CHOOSING BANNER AD
The main motto behind these ads is to get more attention from the audience. But still, there are some design tips that you have to consider while choosing. Let’s see what are those:
- Study your customer to place effective CTAs
- Always choose clutter-free designs and messaging
- Prefer different formats
- Test the ad formats on all devices
CONCLUSION
Display advertising is one of the most effective ways of spreading the awareness of your brand. This is why, visibility and attractiveness are two of the most important things of banner ads. Display advertising is one of the most effective and still running ways of advertising your brand or company’s new products. There are many formats of ads that are used in the creation of ads. Among those formats, different sizes are used in banner ads and each size has its importance.
In this article, we have shared 9 common sizes of banner ads that are very crucial in advertising. But in the last few years, online users have changed their devices and mostly have shifted to mobile. Because of this, banner advertisers had to launch the ad sizes that would be correct for mobile viewing. We also have shared some of the sizes that are ideal for mobile users.
FAQs
1. Among these banner ad sizes which ones are the top-performing banner ad sizes?
Few perform very well as compared to others, those are:
- Mobile leaderboard
- Medium rectangle
- Leaderboard
- Wide scrapper 160 * 600
2. Do other ad formats also have different sizes?
Yes, all the ad formats have different sizes with each one having its own specification.
