In a crowded digital advertising world, standing out and driving real results can be difficult, especially for newer apps, games, or publishers. That’s where incentivized ad networks shine. By offering users a reward (virtual currency, discount, premium feature, etc.) in exchange for an action (watching a video, installing an app, completing a survey), incentivized ads can dramatically boost user engagement, conversions, and retention.
In 2025, as user acquisition costs rise and privacy rules tighten, incentivized advertising remains one of the most cost-effective strategies. According to several industry sources, users exposed to rewarded ads are more likely to make in-app purchases or stick around — boosting the ROI of campaigns.
In this guide, we break down the 10 best incentivized ad networks for explosive growth in 2025. We’ll explain how each one works, what they cost, their strengths and weaknesses, and help you decide which is right for your app or business.
Let’s get started.
What Are Incentivized Ads?
An incentivized ad (often called a rewarded ad, value-exchange ad, or offer wall) is a type of advertisement where the user agrees to do something (watch, download, click, or fill a form) in exchange for a reward (in-app currency, discount, premium features, etc.).
This “fair exchange” model encourages user participation because users only engage when there’s something valuable for them. Because of that, conversion rates often outperform non-incentivized ads.
Common formats of Incentivized Ads:
Incentivized advertising works because it creates a fair exchange: users perform an action you want, and in return, they get something valuable to them. To make this possible, different ad formats are used, each designed to drive engagement, conversions, and retention in unique ways.
- Rewarded Video Ads – Users watch a short video and receive a reward, such as in-game currency or app credits.
- Offer Walls – A dedicated page inside an app or site listing multiple offers that users can complete for rewards.
- In-App Surveys – Users answer survey questions to earn incentives.
- Content Locking / Content Lockers – Access to premium content is locked until the user completes a specific offer.
- Free Trials or Discounts – Users sign up for a service or try an app in exchange for completing an action.
Each of these formats helps publishers and advertisers in different ways — from monetization and user acquisition to retention and loyalty. The key is choosing the format that best matches your audience’s preferences and your campaign goals.
Why Incentivized Ad Networks Are Powerful? (Key Benefits)
Here are the main advantages, explained simply:
- Higher Conversion Rates: Because users are motivated by a reward, conversion rates are typically much higher than standard display ads. Some reports show over 25% uplift in conversions when rewards are included.
- Lower Cost Per Install (CPI or CPA): Incentivized campaigns often run on CPI (cost-per-install) or CPA (cost-per-action) models, which let advertisers pay only when the user does the desired action. You avoid paying for empty impressions.
- Better Retention / Engagement: Users who interact with a reward-based ad early (e.g., within the first week) are likelier to stay in the app, minimizing churn.
- Scalable User Acquisition / Bursts of Install: Need a quick boost in downloads or installs? Incentivized traffic can deliver large volumes in a short time (“burst campaigns”).
- User-Friendly — Opt-In Model: Users choose to take the ad in exchange for a reward, so it doesn’t feel as intrusive.
However, there are also challenges (which we’ll cover later). But by picking a good ad network, you mitigate many of them.
How to Choose a Great Incentivized Ad Network (Factors to Consider)?
Before jumping into the top 10 incentivized ad networks, it’s important to know how to evaluate them. Use this checklist of key factors to make smarter decisions and avoid wasting time or budget.
- Ad Formats & Diversity – Look for rewarded videos, offerwalls, content locking, and surveys. A variety of formats ensures you can pick what works best for your audience.
- Quality & Anti-Fraud Measures – Strong bot filtering and traffic verification are essential. Without this, you risk paying for low-quality or fake traffic.
- Geographic Reach (GEO Coverage) – Make sure the network supports both Tier-1 and emerging markets. Some campaigns require targeting specific regions.
- Pricing Models – Check whether they offer CPI, CPA, CPC, or CPM. The right model should align with your campaign goals.
- Minimum Deposit & Payout Threshold – Lower barriers to entry make it easier for small publishers or beginners to start testing campaigns.
- Reporting & Analytics – Real-time dashboards, LTV tracking, and cohort data help you optimize campaigns with actionable insights.
- Support & Account Management – Dedicated account managers and responsive support can make a huge difference when issues arise or when you need optimization advice.
- Reputation & Reviews – Always check user feedback, testimonials, and case studies. This helps you avoid networks with credibility or trust issues.
By keeping these factors in mind, you’ll be able to filter through the noise and identify networks that truly fit your business goals. Think of this checklist as your roadmap before investing in any incentivized ad network.
Comparison Table: 10 Top Incentivized Ad Networks (at-a-glance)
This table gives you a quick overview before we detail them individually.
| # | Network | Min Deposit / Threshold | Strength / USP | Best For | Limitation |
| 1 | MyBid | ~$100 deposit / ~$100 payout | Ultra-low CPC, broad reach | Performance advertisers, mid-tier budgets | High deposit barrier |
| 2 | ClickAdilla | ~$50 / ~$50 | DSP-style control & many formats | Affiliates testing multiple GEOs | Lesser-known vs giants |
| 3 | JuicyAds | $50–100 / $25 | Auto-optimization, mature network | Adult & mainstream verticals | Some say CPMs vary widely |
| 4 | HilltopAds | ~$50 / ~$20 | Instant activation, anti-adblock | Fast launch, varied verticals | Smaller media base vs giants |
| 5 | Adsterra | ~$100 / $5–100 | Unique formats (Social Bar) + fill rate | Apps, iGaming, general content | Some GEOs may underperform |
| 6 | Galaksion | ~$50 / $50 | CPA goal optimization, global reach | Mobile, gaming, Tier 1 & emerging | Less popular — fewer reviews |
| 7 | PropellerAds | ~$100 / ~$100 | Wide formats + fraud defenses | Scaling performance campaigns | Higher threshold |
| 8 | TrafficStars | ~$100 / ~$50 | Strong adult/premium traffic | Adult, dating, niche verticals | Limited mainstream focus |
| 9 | Google AdSense (Rewarded) | No deposit in many cases | Massive reach, trusted brand | Content publishers wanting hybrid monetization | Not pure incentivized; limited control |
| 10 | AdCash | ~$25 / ~$25 | Anti-adblock, robust platform | Testing new offers, finance, VPN | May not scale as big as others |
Note: Deposit and payout thresholds are subject to change depending on currency, region, or network policies. Always check the official site.
In-Depth: The 10 Best Incentivized Ad Networks
1. MyBid — The Performance Powerhouse
Features
- Ultra-low CPC rates (advertised as starting from $0.00003)
- Multi-format support (push, pop, native, display)
- DSP-like features: advanced bidding & targeting
- Anti-fraud systems
- Global traffic across 200+ GEOs
- Dedicated account management
Reviews
Advertisers report MyBid’s low CPCs help them test more offers, while publishers see consistent demand across many regions. However, because it’s newer, community reviews are less abundant than for older networks.
Pricing Overview
- Deposit requirement: approx $100
- Payout threshold: ~$100
- Model: CPC / CPI / CPA (depending on campaign)
Pros
- Very low entry CPCs
- Strong reach in multiple GEOs
- Good targeting and campaign control
- Direct traffic sources reduce middleman markup
Cons
- Higher deposit and payout threshold (not ideal for very small users)
- Less brand familiarity than older networks
- If traffic quality is not monitored, some GEOs may deliver weak conversions
Best For: Performance advertisers who already understand tracking and optimization, and have budgets to test across regions.
MyBid is a strong pick for those seeking aggressive scaling with control and budget flexibility. It’s an emerging player with potential, particularly for those willing to experiment.
2. ClickAdilla — DSP-Style Control & Flexibility
Features
- Integration with multiple sources
- Real-time bidding
- Wide format support: push, pop, native, video
- Granular targeting (geo, device, OS)
- Anti-fraud & traffic verification
- Fast campaign moderation
Reviews
ClickAdilla is praised for its flexibility and how it simplifies campaign scaling. Its interface is reported to be user-friendly, reducing the complexity of buying traffic from different networks separately.
Pricing Overview
- Deposit: ~$50
- Payout threshold: ~$50
- Models: CPI, CPA, CPC, depending on the campaign
Pros
- Good mix of control and automation
- Moderate entry cost
- Strong for testing across GEOs
- Suitable for both small and medium budgets
Cons
- Because it aggregates traffic, the quality varies by source
- Not as widely tested by large brands (yet)
Best For: Advertisers who need flexibility, control, and the ability to pivot quickly across GEOs or ad sources.
ClickAdilla offers a balanced option between raw power and ease of use. It’s a solid choice for those who want more control than plug-and-play networks but don’t want to manage many networks separately.
3. JuicyAds — Mature, Self-Optimizing Network
Features
- Self-serve dashboard
- AI-powered auto-optimization (bids, targeting)
- Multiple formats: banners, popunders, native, video
- Revenue share for publishers (40–80%)
- Weekly payments with a moderate threshold ($25)
Reviews
JuicyAds is often recommended as a reliable fallback or addition to other networks. Compared to Adsterra, many compare CPMs, reliability, and payout terms.
Pricing Overview
- Deposit: $50–100 (varies)
- Payout threshold: ~$25 (for publishers)
- Model: CPM, CPC, CPA, depending on the campaign
Pros
- Long-standing reputation
- Optimization features help even beginners
- Flexible payout terms
- Good for both adult and mainstream verticals
Cons
- Some GEOs may have inconsistent performance
- CPMs may fluctuate widely depending on the vertical and the region
Best For: Advertisers or publishers wanting both control and automation, especially in verticals with high ROI (adult, dating, entertainment).
JuicyAds remains a staple in the incentive ad world. Its balance of control, automation, and reliability makes it a smart option, especially when combined with other networks.
4. HilltopAds — Quick Launch, Clean Traffic
Features
- Instant account approval
- Rewarded video, offer walls, surveys
- Anti-AdBlock technology
- Flexible payment methods (crypto, wire, etc.)
- Traffic segmentation by quality (high/medium/low)
Reviews
Marketers like HilltopAds for how fast they can get going — no long waiting periods for approvals. Many also cite clean traffic in Tier-1 markets.
Pricing Overview
- Deposit: ~$50
- Payout threshold: ~$20
- Models: CPM, CPA, CPC
Pros
- Fast onboarding
- Strong mix of ad formats
- Good anti-fraud / anti-block tools
- Flexible payment support
Cons
- Because it’s easier to join, some publishers find that traffic can vary in quality
- Less global presence vs giants
Best For: Advertisers who want to launch quickly and test multiple offers with minimal red tape.
HilltopAds shines in speed and flexibility. Use it as part of an initial testing stack, especially when you want to iterate quickly.
5. Adsterra — Broad Reach & Innovative Ad Formats
Features
- Global reach (many countries)
- Unique formats like Social Bar (in-page push)
- Quick ad-space approvals
- Strong fill rate (advertised 100%)
- Multiple payment methods, including crypto
- Partner Care/support services
Reviews
Adsterra is widely used and recommended. Its fill rate and variety of formats help monetize traffic that other networks might leave unfilled.
Pricing Overview
- Deposit: ~$100
- Payout threshold: ranges $5 to $100 depending on format/region
- Models: CPM, CPC, CPA
Pros
- Very high fill rate (less idle inventory)
- Multiple, creative ad formats
- Good reputation/trust
- Great for international traffic
Cons
- Deposit and thresholds can be high for small players
- Some GEOs might underperform
Best For: Publishers or advertisers with global traffic looking for reliable monetization and innovative ad formats.
Adsterra is nearly a must-have for global campaigns. Its consistency and format variety make it a solid backbone network in your stack.
6. Galaksion — Smart Optimization for Globals
Features
- Direct traffic (no resellers)
- CPA-goal pricing (you set a target, the network optimizes)
- Multi-format: push, native, video
- Smart targeting and traffic volume tools
- Strong reach in Asia, Latin America, and Europe
Reviews
Galaksion is praised by users for delivering cleaner traffic and doing well in mixed GEOs when combined with optimization tools. Some advertisers use it to complement other networks lacking reach in certain regions.
Pricing Overview
- Deposit: ~$50
- Payout threshold: ~$50
- Model: CPA / CPC / CPM
Pros
- Direct verified traffic (less fraud)
- Good optimization tools
- Strong in emerging markets
Cons
- Less social proof and fewer reviews
- May not have as much scale in some Tier-1 GEOs
Best For: Advertisers seeking efficient campaigns across multiple GEOs, especially in growing markets.
Galaksion is a hidden gem for advertisers wanting smarter optimization with fewer intermediaries. Worth testing alongside a main network.
7. PropellerAds — Format Diversity & Scale
Features
- Multi-format: push, popunder, native, interstitial, etc.
- Smart rotator, auto-optimization
- Fraud prevention
- Wide coverage and a high user base reach
- Balance of self-serve and managed options
Reviews
It is often recommended as a safe, stable option for many verticals. It’s less “niche” than incentive-only networks, but it plays well when used as part of a diversified strategy.
Pricing Overview
- Deposit: ~$100
- Payout threshold: ~$100
- Models: CPC, CPM, CPA, CPI
Pros
- Large reach/scale
- Reliable technology and support
- Good for combining incentive + non-incentive strategies
Cons
- Because it’s broad, incentive-specific targeting may be weaker
- The entry threshold may be high for new users
Best For: Advertisers wanting to scale beyond niche reward traffic and test diverse formats.
While not a pure incentive network, PropellerAds is a strong complement in your budget stack — use it when reward traffic alone begins to saturate.
8. TrafficStars — Premium / Adult-Focused Reach
Features
- AI-powered campaign optimization
- Strong RON (run-of-network), Prime, Members’ area traffic
- Supports dynamic targeting and real-time adjustments
- Multiple ad formats
Reviews
Advertisers in adult verticals often rely on TrafficStars for consistent traffic quality and scale. Performance is widely respected in niche markets.
Pricing Overview
- Deposit: ~$100
- Payout threshold: ~$50
- Model: CPC / CPM / CPA
Pros
- High-quality traffic in adult niches
- Good optimization tools
- Reliable for niche verticals
Cons
- Limited usefulness for mainstream apps or games
- May require an understanding of adult traffic dynamics
Best For: Businesses in verticals like adult, streaming, and dating — especially when reward traffic is viable in those niches.
If your niche fits, TrafficStars can deliver exceptional results. Use it alongside more general networks to broaden reach.
9. Google AdSense / Rewarded Ads — Trust + Scale
Features
- Integration with Google’s advertising ecosystem
- Machine learning to optimize ad serving
- High fill rate in major markets
- Supports rewarded and interstitial ads
Reviews
Publishers often use AdSense/AdMob as a stable, baseline income. Rewarded formats via Google are trusted by users and advertisers alike.
Pricing Overview
- Deposit/threshold: minimal or none, depending on the account
- Model: CPM, CPC, CPI
Pros
- Unmatched trust and brand power
- High fill rates in top GEOs
- Good backup/baseline income
Cons
- Less control vs pure incentive networks
- Often higher entry competition
Best For: Content publishers or app developers who want to combine incentivized traffic with mainstream ad revenue.
Even if your core is incentive-based campaigns, including Google reward ads gives you a balance of stability, scale, and diversified income.
10. AdCash — Flexible, Ideal for Testing
AdCash is a veteran in the performance marketing space. It supports a variety of ad formats and has features that complement incentivized campaigns, especially when testing new offers or verticals.
Features
- Anti-adblock mechanisms
- Multiple ad formats, including popunder, push, and display
- Flexible targeting
- Global traffic coverage
Reviews
Many affiliate marketers use AdCash for testing offers because of its flexibility and ease of onboarding. It sometimes lags giants in scale but compensates with agility.
Pricing Overview
- Deposit: ~$25 (relatively low)
- Payout threshold: ~$25
- Models: CPC, CPM, CPA
Pros
- Low barrier to start
- Solid flexibility and support
- Good for smaller campaigns and testing
Cons
- May not scale as well as big ad networks
- Traffic in some GEOs might underperform
Best For: Advertisers who are still testing offers or want a secondary network to complement their primary traffic sources.
AdCash is a dependable fallback or testing network. Use it to test ideas and pick winners before moving the budget to larger networks.
Tips & Best Practices for Running Incentivized Ad Campaigns
To get explosive growth with these networks, follow these strategies:
- Start Small And Test: Use a modest budget to test creatives, GEOs, formats, and networks. Then scale what works.
- Use Proper Tracking: Implement pixel tracking, postback URLs, UTM parameters. Without good tracking, you’re flying blind.
- Optimize Often: Pause low-performers, increase budget on winners. Use automated rules when networks allow.
- Rotate Creatives & Formats: Fresh creatives reduce ad fatigue. Test video, banner, native, etc.
- Blend Networks: Don’t rely on just one. Use a mix (e.g., MyBid + Adsterra + AdCash) to balance scale, quality, and risk.
- Manage Reward Size: Too generous a reward eats profit. Too small, and users won’t engage. Find balance.
- Avoid Fraud & Bots: Monitor IPs, click patterns. Exclude suspicious traffic zones.
- Watch Frequency & Capping: Don’t bombard users with incentivized offers. Respect UX.
- Adapt To Local Rules: Some GEOs restrict incentive marketing. Always check local ad and privacy regulations.
- Calculate true ROI / LTV: Sometimes, incentive traffic brings cheap installs but low lifetime value. Always compare.
Frequently Asked Questions (FAQs)
Q1. What is the difference between incentivized and non-incentivized ads?
Incentivized ads reward users for engaging; non-incentivized ads don’t. Incentivized tends to boost conversions but may attract lower-intent users if unmanaged.
Q2. Are incentivized ads good for all app types?
They work best in gaming, entertainment, utility, and social apps. They may not be effective for niche B2B or very specialized utility apps.
Q3. Will incentivized traffic lower user quality / LTV?
It can if you overdo rewards or attract users solely interested in free stuff. But with the right network, optimization, and targeting, quality can be high.
Q4. Do these networks support global traffic?
Yes — many of the listed networks support multiple GEOs, including Tier-1 and emerging markets. But performance in each GEO varies.
Q5. What is eCPM in incentive ads?
eCPM (effective cost per thousand impressions) measures how much revenue you make (or pay) per 1,000 impressions. It helps compare values across formats.
Q6. Is fraud a big issue?
Yes. Bad actors may simulate clicks or installs to claim rewards. Use networks with anti-fraud systems and monitor campaigns closely.
Q7. Can small publishers/marketers use these networks?
Yes — especially networks like AdCash, ClickAdilla, or HilltopAds with lower deposits. As long as you manage the budget carefully.
Conclusion
Incentivized ad networks are no longer just a trend — they’re becoming the backbone of growth strategies in 2025. With digital competition at its peak, brands and publishers need platforms that drive higher conversions, stronger engagement, and better ROI.
The networks in this list were chosen because they are the most reliable, innovative, and results-driven. Each offers global reach, flexible ad formats, advanced targeting, and strong support, making them stand out in a crowded market.
We selected them after reviewing factors like user trust, payout models, technology, scalability, and real success stories. From rewarded ads and offerwalls to content locking, push ads, and native formats, these networks cover every major need for both beginners and advanced marketers.
The real key is testing: start with two or three networks, launch small campaigns, track results, and optimize. With the right mix, incentivized advertising can quickly become your growth engine for explosive results in 2025 and beyond.
