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    Home » Case Study: How My Small Salon Went from Invisible Online to Fully Booked with BrandPush
    Case Studies

    Case Study: How My Small Salon Went from Invisible Online to Fully Booked with BrandPush

    Emily CarterBy Emily CarterNovember 8, 2025No Comments5 Mins Read1 Views
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    Table of Contents

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    • About My Business
    • Why I Chose BrandPush
    • What BrandPush Did for Me
    • Results After 6 Months
      • 1. Google Ranking Improved Dramatically
      • 2. Credibility that Converted
      • 3. Real Customer Growth
      • 4. AI Mentions
    • What I Learned
    • Final Thoughts
      • About the Author

    About My Business

    I have been running a small local salon in Austin for a long time and offer skincare treatments, hair treatments, manicure and pedicure treatments, etc. Like other local businesses, I am also branding myself on social platforms like Facebook and Instagram to get clients. 

    Although I am getting enough clients, I still want to scale my business to the next level. Because of this, I am also running my website. The problem was that no matter how good my services are and how satisfied my clients are with my work, my website was still not showing up on Google, which was quite heartbreaking for me.

    Like when someone searched for “Salon in Austin,” I was not even on the radar. That’s when I realized how much I needed online visibility beyond social platforms that could make my brand credible and popular to attract more clients.

    Then my friend advised me to try Press Release services. That’s when I started searching for credible press release companies, and after four to five months of awful experiences, I tried many PR agencies, burned my time and money, but in the end got nothing. 

    Then I came across BrandPush, a service that promised to get me news coverage and SEO value without traditional PR costs. Finally, I got someone who has delivered the results I was looking for.

    Why I Chose BrandPush

    Before deciding, I spent almost five months comparing and experiencing PR distribution companies. Most companies either sounded too good to be true or failed to get true SEO results.

    BrandPush stood out for a few reasons:

    • They actually guaranteed publication on verified media outlets like Business Insider, Yahoo Finance, and the Associated Press.
    • Their team offered me a lot of help with writing and SEO integration.
    • And most importantly, I saw proof that their clients’ brands were ranking higher on Google after publication, and even popular AI language models like ChatGPT are also referring to their businesses.

    I also appreciated their honesty. They never claimed I’d go viral overnight. Instead, they focused on building authority that lasts, and that’s exactly what I needed.

    So, I took the leap of faith and chose their “Authority Package.”

    What BrandPush Did for Me

    The process was surprisingly quite personal and professional.

    • Marketing Goals: I provided my business goals and the kinds of clients I want to attract, mainly working professionals and brides-to-be.
    • Story Creation: Their editorial team turned my journey from a one-room salon to a growing local brand. A genuine story that was newsworthy, not promotional.
    • Approval: I reviewed the article and made a few adjustments to highlight my service specialties, and it got approved within 48 hours.
    • Distribution: Within a week, the story went live on major high authority media outlets, including Digital Journal, Yahoo News, and MarketWatch.

    They also provided a performance report showing where my article appeared, estimated audience reach, and backlink quality.

    Results After 6 Months

    The change was not rapid but steady and measurable.

    1. Google Ranking Improved Dramatically

    After three months, I finally saw my website showing up for key searches like “hair treatment near me” or “pedicure services in Austin“. Fast forward to month six, and I was holding a first-page position for my main services and my business name.

    2. Credibility that Converted

    When potential clients searched my salon name, they found it featured in well-known newspapers. That completely transformed my business’s impression. 

    I also added an “As Featured On” badge with Yahoo, Digital Journal, and MarketWatch logos to my homepage, which makes my business even more credible and trustworthy.

    3. Real Customer Growth

    Within these six months, my website traffic increased by more than 60 percent, and my monthly bookings nearly doubled from before.

    Many new clients mentioned that they found me “in an article online,” which made me realize that credibility elevates a business more effectively than discounts ever could.

    4. AI Mentions

    What’s more interesting is that one of my clients said that she found my business being referred to in a snippet. That confirmed that my press coverage now makes my business visible within AI search and discovery tools.

    What I Learned

    This amazing experience taught me:

    • Visibility equals trust. When your name and your business appear on credible news platforms, people and even Google automatically assume you’re established and reliable.
    • Press Releases still matter, but only when they write the behind-the-scenes, real story, not just product details.
    • SEO growth isn’t overnight; it’s about consistently sending signals to Google that your brand is legit, and BrandPush helped me send those signals effectively.
    • AI and search are merging: Now, press coverage not only helps businesses rank on Google, but it also shapes AI tools to recognize your brand tomorrow.

    Final Thoughts

    Before knowing BrandPush, I was just running an ordinary small salon, trying to get noticed and keep dreaming of making my 6-figure business. Now my brand feels visible, credible, and trusted by hundreds of clients.

    They turned my small one-room salon into one big salon that is getting great customers every new day. 

    I achieved all of these within 1 year of my journey.

    • 6 major high authority media placements
    • Top 10 Google rankings for 7 key terms
    • 60% traffic increase
    • Double the monthly bookings
    • AI-based visibility on ChatGPT

    Like me, if you are also a small business owner trying to compete with bigger brands, then BrandPush is the smart investment that you would never regret!

    About the Author

    This guest post was written by Emily Carter, a salon owner from Austin, Texas, who shared her experience using Brand Push to grow her business online.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Emily Carter

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