When it comes to audience monetization, one game in particular, many Battlegrounds games dominate the mobile gaming market. However, in-app purchases are more difficult to market to the majority of the mobile gaming industry, and mobile advertising is a simpler way to monetize the increasingly popular free-to-play mobile games. In recent times there are no Ad free mobile games left.
These Types of Types of mobile game ads are Location-based and interest-based mobile advertising campaigns are also possible, and an ad network can assist in locating the ideal ad space.
Additionally, these networks enable advertisers to run more focused ad campaigns and app developers to monetarily support their businesses. Mobile publishers have started looking for the top gaming ad networks after realizing that mobile apps are now popular places to sell ad inventory.
So, are you a publisher looking for the Ads gaming? Do you believe your customer acquisition investment for Gaming ads? Do you want to discover where you can get loyal, engaged, and monetizable players for your mobile game by Gaming ad networks for gaming and advertising? Is your search for a reputable gaming ad network in vain? To reach these people in the correct areas, you must first determine What is ads in gaming and what Gaming ad network. These are most effective for client acquisition.
However, in Gaming and advertising, most phone video game companies find it difficult to sell in-app purchases. Mobile advertising is a simpler way to fund the increasingly popular free-to-play mobile games.
What are ads in gaming and why is it so popular?
When playing a game, have you ever clicked on an intriguing puzzle or image only to find yourself in an advertisement? These playable advertisements are excellent instances of in-game advertising and act as trailers for live mobile games.
How Do Gaming ads help?
Gaming ads or Mobile Ads gaming advertising targets gamers as a target market and brings in money for advertisers and app publishers. Gaming and advertising typically trigger impressions of advertisements during game breaks, level transitions, and life-gains.
For the duration of the advertisement, a variety of ad formats are shown in an effort to grab the audience’s attention. By serving as a middleman and marketplace that connects companies and apps, ad networks streamline mobile advertising. A video game advertising network may assist you in selecting the best advertising space for your mobile ad campaigns, which may be interest- or location-specific. These networks also allow app developers to charge for their services, while marketers may run more targeted advertising campaigns.
Now that they understand how popular mobile applications have become for selling advertising space, mobile Ads gaming publishers are looking for the finest gaming ad networks. To identify these consumers in the relevant areas, you must first understand the best Ad Networks for your user acquisition efforts, which will be covered later in this article.
In-app purchases are a tough sell for the majority of the mobile video game business. Mobile advertising is a more direct method of monetizing through Ads gaming the ever-popular free-to-play mobile games.
What Do Ad Networks in Mobile Games Actually Accomplish?
Gaming Ad space inside mobile games is sold by ad networks for games. They concentrate on demographic, interest, and genre-driven research in an effort to attract more users for both themselves and game creators.
Gaming ads are used to connect advertisers with apps that have ad space to sell is the goal of this research. The needs of mobile game creators in terms of revenue are met by advertising. They are amazing instances of in-game advertising and serve as demonstrations for actual mobile games. Gaming ad networks for Gamers are the major target market for mobile game advertising, which generates revenue for app producers and advertisers.
In-game advertising ad impressions are most common during pauses, transitions between levels, and the acquisition of fresh lives. Many ad styles are exhibited to keep the viewer interested during the advertising. Gaming ads and Ad networks act as go-betweens, facilitating mobile advertising by linking businesses and apps.
Features That Make Game Ad Networks Desirable
Some features that mobile ad network owners would find appealing. A few of them are listed below:
- The purpose of an advertising network (gaming promotion or brand awareness)
- Ad content quality in Ads gaming Engagement rate user targeting techniques
Types of mobile game ads
The location and appearance of ads within a publisher’s app are determined by their ad formats. This makes it possible for advertisements to stand out from the other game graphics and draw in players. This makes the non-paying user base of a gaming app more profitable. The Types of mobile game ads primary in-game ad types utilized by mobile game ad networks are as follows:
1. Interstitial Commercials:
The first Type of mobile game ads Interstitial Ads are advertisements that overlay the host application’s interface of Ads gaming. Because they are inevitable, interstitial ads are very adjustable and attract a wide variety of consumers of mobile apps.
The goal of this kind of ad format is to obtain the most impressions. These advertisements typically appear as a player navigates between the different activities in a mobile game.
2. Banner Advertising:
The second type of mobile game ads is Gaming and advertising In the mobile gaming industry, banner adverts are, as their name implies, copies of digital billboards. These are digital advertisements for goods, services, and updated apps. These are static display adverts that appear on many mobile platforms and bring in money per impression.
3. Native Advertisements:
Gaming and advertising Designed to fit in with the app’s existing content, native adverts are a less obtrusive type of advertising. The target markets for these advertisements are individuals whose interests coincide with those of the original app.
4. Playable Commercials:
Gaming and advertising Playable advertisements use interactive and visually appealing material to draw in and keep users’ attention. These types of mobile game ads advertisements provide a brief clip that serves as a game preview or sample. In an effort to entice users searching for novel experiences, these advertisements hope to download the recommended software.
5. Accomplished Video Commercials:
Who hasn’t played Temple Run or Subway Surfers and clicked on an advertisement to get more lives? Players of mobile games are accustomed to seeing brief video advertisements that offer an additional life in exchange. Rewarded video advertising works well at drawing in traffic from a community of highly involved players who might not have given other forms much thought. The sale of ad units for mobile game owners is increased by this ad style, which is a consistent source of in-app advertising.
6. Offer wall Commercials:
In exchange for finishing an activity, players can receive premium offers in-game, such as equipment or cash, through the offer wall ad style. This could be to finish an in-game task, enter an email address, or log into a new game.
Best Gaming Ad Networks for Advertising games in 2024:
Here is the list of the most reputable Video game advertising networks, Mobile game ad networks, and Gaming ad networks in 2024 and 2025.
- Mylead
- Net
- Unity Ads
- AdColony
- Chartboost
- Vungle
- Applovin
- StartApp
- Mintegral
- Mistplay
- InMobi
- Adscompass
- Moloco
- Digital Turbined
- AdAction
- IronSource
1. Mylead:
MyLead is a worldwide Gaming Ad Network that has already paid more than $6 million to its clients and welcomes newcomers. It offers novel tools and approaches for more complex and lucrative affiliate marketing. You should not be scared about using these modern technologies and strategies because MyLead also offers training sessions for its new members. It is one of the greatest and most recognized affiliate marketing networks for marketers and publishers. You can obtain a handsome commission on each sale you make feasible the amount of commission depends upon the value of the goods sold because of your participation.
The major objective of MyLead is to establish a big circle of more consumers, advertisers, publishers, and purchasers so that everyone within the circle may obtain the most potential profit from it. A huge selection of chances provided at the MyLead platform would be enough to deliver you to that place in affiliate marketing you desire to touch. You will be able to market your products and services through a wide selection of social media networks that rely upon your region of interest.
2. Media.Net:
Media.net is one of the fast-developing Gaming ad networks in contextual advertising networks that allows publishers to sell ad spots on their blogs or websites by showing relevant keyword tags. They attempt to develop successful gaming advertising campaigns that promote authorized items and premium display ads. The ad network collaborates with various well-known publications and ad tech organizations.
With the use of forthcoming keywords and depending on search activity, Media.Net has established a display-to-search (D2S) ad type. This approach appears well before adverts on various platforms, including mobile gaming platforms. By choosing Media.Net as their ad network, clients may edit ad units and adjust the ad structure to fit their demands. Even when a user’s game screen is moving, Media.Net may show adverts in gaming apps.
3. Unity Ads:
This Video game advertising network platform for Unity-based games allows mobile game makers to display native adverts. In addition to employing machine learning to help developers with user acquisition, Unity Ads searches for players who are likely to provide superior future value. Unity Ads connects the attention of gamers to mobile advertising.
Unity Ads has maintained its dominance in all of the gaming trilogies aimed at retaining Android consumers. Because it focuses on mobile game advertising, the Unity Ads network performs admirably in terms of retention. One of its key features is the network’s capacity to target users who are interested in a specific gaming genre. Unity Ads’ success is also related to their focus on native video advertising. Of course, it allows more ad forms, such as interstitial or banner ads. The statistics and solutions provided by Unity Ads can assist you in meeting your revenue and growth targets. To aid your monetization and user acquisition (UA) strategy, Unity Ads delivers the expertise and experience you require, whether you’re a game publisher, advertiser, or both.
4. AdColony:
This Ad Network hasrequirements to collaborate with ad networks that have established ties in the gaming industry is significant. ABC News and Walmart have partnered with AdColony, a mobile advertising network. AdColony administers high-definition video ad campaigns for monetary advantage. App creators may customize adverts by changing the typefaces and color design.
AdColony offers digital advertising purchasing. It has minimal ad expenditure, Aurora HD spatial design, and Instant-Play video technology. This network exemplifies best standards for mobile advertising and accepts both CPI and CPC payments.
Its key features include Instant-Play video, Interactive HD videos in Aurora, Interactive technology, demographic targeting, and syncing with iOS and Android. Ad Colony has been spotted functioning with iOS and Android mobile platforms, a CPM pricing mechanism, two ad types (rich media and playable videos), and demographic criteria for targeting. Given how video advertising fuel the mobile gaming sector, it’s no surprise that AdColonyremains one of the leading ad networks.
5. Chartboost:
ChartboostMobile game ad network has been a prominent name on Appflyer’s Retention Index for several years. It acts as a free straight marketplace. Because your app provides publishers with access to the ad space, you have control over who may post an advertising there. One of the platform’s main benefits is free cross-promotion for interstitial and video ads. Chartboost allows you to directly manage ad campaigns, monetizing your mobile gaming app while providing consumers choice over their ad space. This allows you to select the type of advertisement that will be updated in a certain ad unit.
Chartboost is one of the most reliable gaming ad networks, with over 900 million monthly active users and over 200 billion monthly ad requests. Chartboost automatically optimizes marketers’ ad inventory to maximize income from ad impressions. Zynga’s Chartboost, a mobile game developer, offers many ad types for gaming apps. Game makers receive an average revenue share of 90%. Chartboost accepts the CPI method of payment.
6. Vungle:
Vungle is one of the most trusted gaming ad networks for game developers, with data-optimized advertising across over 1 billion devices. They work with Vungle to maximize their global visibility, engagement, and conversions. Vungle, a mobile advertising network, offers various distinguishing features. It just serves video advertisements. Vungle is a platform that specializes in in-app advertising and is available on several operating systems, including iOS, Android, Windows, and Amazon.
It also allows for customizable targeting. It provides CPA, CPM, CPC, and CPI bidding models. Vungle’s only objective is to monetise the apps of mobile game producers. The program values privacy and gives precise metrics for tracking user acquisition initiatives. Vungle supports mobile platforms such as iOS and Android, video ad formats, and a cost-per-click pricing mechanism. This ad network retained its top ten position from the previous Performance Index.
7. Applovin:
AppLovin is one of the few ad networks that solely provides mobile ads. It includes all types of advertising, from banner ads to video commercials. This ad network relies on the fusion of several forms to create a huge ad community and achieve exceptional outcomes.
AppLovin has dropped one rank since the previous Retention Index. Even yet, it remains second in the Gaming Triopoly. The main purpose of this network is to uncover high-quality users through campaign analysis. This platform provides movies, banners, interstitials, and advertisements to help users install mobile apps. The AppLovin Exchange helps DSPs and agencies target the highest quality mobile users and scale their campaigns more effectively by providing complete access to the largest choice of in-app contests. These formats can be blended until you find the one that works best. AppLovin offers CPI and CPC-based advertising bidding methods.
8. StartApp:
StartApp is a brand-new mobile app monetization and publishing platform focused on free apps. Startapp works with app developers to better monetise their free apps by introducing search advertising to mobile devices. Despite offering app walls, native ads, video commercials, and 360 applications, StartApp mostly concentrates on interstitial adverts. StartApp connects game creators with marketers who build interactive ads with distinctive visuals.
StartApp connects advertisers that provide interactive advertisements with game developers. You may search through an infinite number of viewers and parts globally. SmartApp supports many ad types, including app walls, native, interstitial, and video advertisements. Furthermore, it is viewed utilizing a CPM campaign type, and this ad network employs the eCPM principle to ensure that customers receive the most potential compensation.
9. Mintegral:
This ad network did not rank in the top 15 in the previous Retention Index. It is currently immediately behind three market leaders in mobile game advertising. Mintegral dominated three mobile gaming genres—music, simulator, and mid-core—taking first place in six separate categories. Why has this ad network had such a rapid increase?
Mintegral is an advertising platform with global reach and Asian heritage. It currently works with over 26,000 app partners and participates in more than 20 international ad exchanges. Mintegral delivers AI-powered client acquisition and monetization solutions to businesses across the world. It provides marketing services for both supply and demand, as well as DSP and SSP.
Mintegral offers interesting and inventive video advertising to boost user engagement and app downloads. It serves as a supply-and-demand marketplace for advertisers and mobile publishers. If you’re looking for a “smart” platform for your mobile advertising, you don’t have to search any farther. If you know anything about Mintegral, you should know that it is completely programmable and engaging.
10. Mistplay:
Mistplay is an app that allows users to gain points by playing games, which can then be exchanged for vouchers and coupons. Users may choose a game from a list of available options, search for discounts in their area, interact with other users, and win rewards simply for playing free games. Your profits will grow as you play more.
In the most recent Retention Index, this advertising network made its debut appearance in the rankings. Now that it has returned to the ranks, it is clearly doing well to maintain its position. Mistplay is not a typical advertising network. The app originated as a reward system for mobile gaming. Later, it introduced social capabilities to the program, such as chat, follow, and other choices. Mistplay works with game businesses to provide entertainment and analyzes user behavior to recommend new games to players. Users gain more trust points as they continue to play the suggested game. People receive genuine gift cards in exchange for the units acquired. In essence, users receive benefits for merely playing video games.
11. InMobi:
InMobi, a global advertising network which aims to make mobile ads less intrusive and impersonal. The firm, founded in 2007 as an SMS-based search engine, subsequently shifted its focus to using information about a user’s location and app choices to provide ads that seem natural and are incorporated into their mobile computing engagement. InMobi boosts marketing efforts and offers items that drive customer activity (ad impression).
To optimize ROI on the digital platform, InMobi focuses on providing high-quality graphics to mobile gaming players. InMobi has developed itself as a top ad network for app developers by employing an AppoGraphic focused strategy. AppoGraphic targeting is the exact targeting of a certain audience via an app. Following that, it creates numerous relevant HD mobile advertisements.
12. Adscompass:
Adscompass is a marketing tool that enables you to monetise both mobile and desktop users. The network uses a number of advertising formats, such as open RTB, XML Feeds, Directlink, and Popup Banners. Publishers choose Adscompass because there are no traffic volume restrictions. To optimize results, the ad network dynamically routes publisher traffic to match advertiser needs. It may be targeted exactly based on time zone, IP address, device kind, geolocation, browser version, etc.
They support the most common ad types, such as push advertising, native ads, in-app ads, and pop-ups. This platform provides advertisers with several alternatives to select from. The selections include a vast variety of publishers. Precision in aiming. Visitors are of excellent quality, as is the advertising inventory.
13. Moloco:
Moloco is a Palo Alto, California-based advertising technology business that provides a mobile audience network for user acquisition, interaction, and monetization. The company manages enormous adverts for businesses trying to monetise their apps and increase profits. This advertising network’s position remained stable in the first half of 2021, following rapid expansion in 2020. With the support of this ad network, which allows for programmatic bidding on ad exchanges, applications may receive billions of daily visitors and interactions.
Moloco provides AI-powered mobile app advertising in addition to programmatic UA. It also features Moloco Cloud, a self-serve real-time bidding platform. This platform just migrated to Google Cloud for app bidding. The Moloco Retail Media Platform, backed by machine learning, serves as a monetization tool for shops. Moloco RMP uses Moloco’s technology stack to let merchants quickly create their internal ad companies and make money from advertising. Moloco’s ML analyzes your data to allow sellers to run ROAS-optimized sponsored advertising, which increases seller retention and profitability.
14. Digital Turbine:
Digital Turbine, Inc. offers a mobile services platform that works with cell carriers and third-party publishers to provide website management, user experience, content creation, and pricing technologies for responsible mobile entertainment production.
Digital Turbine fosters connection between game marketers and mobile game developers in order to enhance ad impressions. In February 2021, the company acquiredAdColony, one of the world’s largest mobile advertising networks. ApColony offers a programmatic marketplace, HD video technology, rich media formats, a global performance advertising corporation, and over 2 million monthly active users.
15. AdAction:
AdAction is a leading game advertising network that delivers high-quality content based on real-time data. AdAction is known for creating the greatest interaction and maximizing conversion advertising.
Since 2013,AdAction has been focused on providing high traffic to publishers globally.AdGem,AdAction’s top Reward Monetization Marketplace, connects advertisers to engaged audiences across the world with a user-centric strategy. Theircutting-edge technology provides clients with the best native ad experience imaginable while ensuring quality at scale for advertisers and developers.AdActionprovides assistance with interstitial adverts andofferwalls, CPI, CPC, CPE, and CPA pricing models, as well as mobile gaming ad networks and platforms for advertising.
16. IronSource:
IronSource, a leading business platform.It helps mobile content providers prosper in the app market. Since the previous Retention Index, this ad network has dropped one rank on Android, which is a little setback. As a result, it is ranked last in the Gaming Triopoly. IronSource offers a wide range of services for automatic bid optimization across many splits. It also allows you to include other ad formats, such as offer walls, interstitial adverts, and movies. Music, sports, adventure, arcade, and simulation games all had lower retention rates than IronSource.
IronSource develops monetization, engagement, monitoring, and discovery tools for app developers, equipment manufacturers, telecommunications carriers, and marketers. IronSource is a programmer’s tool. IronSource features can help developers turn their product into a profitable business. The platform’s area of expertise is in making apps profitable through monetization. To achieve this purpose, the tool aims to attract high-quality users who will make the best use of the software. The app is promoted by targeted adverts that create contact with potential customers.
Conclusion:
The mobile game business is rapidly growing. Although there are several ways to monetize ad inventory, determining which in-game ad network is best for you is crucial to making the most of your game. By 2021, the advertising landscape for smartphone games will have shifted substantially. Due to the necessity for change, certain ad networks outperformed others in this adaption. Choosing the right ad network for your game is one of the keys to a successful user acquisition. It would be helpful if you used this list for this purpose.
FAQs
1. What is the best Gaming Ad Network advertising games in 2024?
MyLead is considered the best Gamming AD network. It is a worldwide Gaming Ad Network that has already paid more than $6 million to its clients and welcomes newcomers. It offers novel tools and approaches for more complex and lucrative affiliate marketing. You should not be scared about using these modern technologies and strategies because MyLead also offers training sessions for its new members. It is one of the greatest and most recognized affiliate marketing networks for marketers and publishers. You can obtain a handsome commission on each sale you make feasible the amount of commission depends upon the value of the goods sold because of your participation.
The major objective of MyLead is to establish a big circle of more consumers, advertisers, publishers, and purchasers so that everyone within the circle may obtain the most potential profit from it. A huge selection of chances provided at the MyLead platform would be enough to deliver you to that place in affiliate marketing you desire to touch. You will be able to market your products and services through a wide selection of social media networks that rely upon your region of interest.
2. Why Should I Choose an Advertising Network for Advertising games?
To reach these people in the correct areas, you must first determine which advertising networks are most effective for client acquisition. However, most phone video game companies find it difficult to sell in-app purchases. Mobile advertising is a simpler way to fund the increasingly popular free-to-play mobile games.
An advertising agency may assist you in selecting the best advertising space for your mobile ad campaigns, which may be interest- or location-specific. These networks also allow app developers to charge for their services, while marketers may run more targeted advertising campaigns.
Now that they understand how popular mobile applications have become for selling advertising space, mobile publishers are looking for the finest gaming ad networks. If so, you’ve arrived to the correct spot! To identify these consumers in the relevant areas, you must first understand the best Ad Networks for your user acquisition efforts, which will be covered later in this article.
In-app purchases are a tough sell for the majority of the mobile video game business. Mobile advertising is a more direct method of monetizing the ever-popular free-to-play mobile games.
3. What Are the Top 3 picks for the best Advertising Network for Advertising games?
1. Mylead:
MyLead is a worldwide Gaming Ad Network that has already paid more than $6 million to its clients and welcomes newcomers. It offers novel tools and approaches for more complex and lucrative affiliate marketing. You should not be scared about using these modern technologies and strategies because MyLead also offers training sessions for its new members. It is one of the greatest and most recognized affiliate marketing networks for marketers and publishers. You can obtain a handsome commission on each sale you make feasible the amount of commission depends upon the value of the goods sold because of your participation.
The major objective of MyLead is to establish a big circle of more consumers, advertisers, publishers, and purchasers so that everyone within the circle may obtain the most potential profit from it. A huge selection of chances provided at the MyLead platform would be enough to deliver you to that place in affiliate marketing you desire to touch. You will be able to market your products and services through a wide selection of social media networks that rely upon your region of interest.
2. IronSource:
IronSource is a leading business platform that helps mobile content providers prosper in the app market. Since the previous Retention Index, this ad network has dropped one rank on Android, which is a little setback. As a result, it is ranked last in the Gaming Triopoly. IronSource offers a wide range of services for automatic bid optimization across many splits. It also allows you to include other ad formats, such as offer walls, interstitial adverts, and movies. Music, sports, adventure, arcade, and simulation games all had lower retention rates than IronSource.
IronSource develops monetization, engagement, monitoring, and discovery tools for app developers, equipment manufacturers, telecommunications carriers, and marketers. IronSource is a programmer’s tool. IronSource features can help developers turn their product into a profitable business. The platform’s area of expertise is in making apps profitable through monetization. To achieve this purpose, the tool aims to attract high-quality users who will make the best use of the software. The app is promoted by targeted adverts that create contact with potential customers.
3. Unity Ads:
This advertising platform for Unity-based games allows mobile game makers to display native adverts. In addition to employing machine learning to help developers with user acquisition, Unity Ads searches for players who are likely to provide superior future value. Unity Ads connects the attention of gamers to mobile advertising.
Unity Ads has maintained its dominance in all of the gaming trilogies aimed at retaining Android consumers. Because it focuses on mobile game advertising, the Unity Ads network performs admirably in terms of retention. One of its key features is the network’s capacity to target users who are interested in a specific gaming genre. Unity Ads’ success is also related to their focus on native video advertising. Of course, it allows more ad forms, such as interstitial or banner ads. The statistics and solutions provided by Unity Ads can assist you in meeting your revenue and growth targets. To aid your monetization and user acquisition (UA) strategy, Unity Ads delivers the expertise and experience you require, whether you’re a game publisher, advertiser, or both.
4. What Does “In-Game Marketing” Mean?
Have you ever played a game and ended up in an advertisement after clicking on an enticing image or puzzle?
They are amazing instances of in-game advertising and serve as demonstrations for actual mobile games. Gamers are the major target market for mobile game advertising, which generates revenue for app producers and advertisers. In-game advertising ad impressions are most common during pauses, transitions between levels, and the acquisition of fresh lives. Many ad styles are exhibited to keep the viewer interested during the advertising. Ad networks act as go-betweens, facilitating mobile advertising by linking businesses and apps.
5. How Do Mobile Game Advertising Networks Work?
Ad networks sell ad space within mobile games. They focus on demographic, market, and genre research to gain more customers for themselves and game developers. This project aims to connect marketers with applications wishing to purchase advertising space. Mobile game advertising meets game makers’ income demands. Clarify the factors that marketers consider while choosing a game ad network. Here are some significant characteristics: