Starting a small business online creates many doubts and fears in your mind. It requires strong advertisements that will get you more traffic. Nowadays all the famous companies are focusing on their ads and always try to place your ads on the platform that will help them to generate more revenue.
Are you interested in looking out for some ad networks that will help you, in the beginning, to boost up your site traffic? well, in this blog you will get all of your answers if being a publisher you are looking for the right ad network for your newly established business.
If you are active on Facebook or Instagram, you must know that these two platforms are considered one of the most popular advertising networks, which have been amazingly functioning for many years. But now it’s time to try some other ad networks for your business and get more passive income.
AD NETWORK
Ad networks are the building block between publishers and advertisers. Ad networks collect unsold inventory from different publishers and then they sell it in aggregated packages to different advertisers and get their commission.
With this process, ad networks offer more ad impressions to a variety of advertisers than a single publisher could provide, and, with this, they charge a high price for space on-site.
WHY SMALL PUBLISHERS NEED AD NETWORK
Whether you are running a small business or a huge one, you will need help from ad networks to monetize your content. Being a small publisher does not mean you won’t be able to get more income, if you get more traffic you will get more income, but this can be only possible if you monetize your content and that will happen with the help of an ad network.
The best ad network for small publishers will act as an intermediary platform that will connect publishers with advertisers.
HOW AD NETWORK WORKS
There are some steps in which this ad network will work either for the advertiser or publisher. Let’s see what are those steps:
- Pooling inventory from the publisher
- Getting campaign details from advertisers
- Selecting the right inventory for advertisers
- Tracking ad performance
TOP AD NETWORK FOR SMALL PUBLISHERS
Here is the List of Best Ad Networks for Small Publishers in 2024 and 2025.
- Ezoic
- PopAds
- Google AdSense
- AdRoll
- Revcontent
- Microsoft ad network
- Propellerads
- Media.net
- Infolink
- Revenuehits
- Adsterra
- Monumetric
- Amazon Associates
- Mylead ad network
- Partner.house
- AdMaven
- BidVertiser
1. Ezoic:
If you are looking for excellent optimization, then this will be your solution. This header bidding ad network has all the tools and techniques with the help of which you can get premium-quality optimization. Along with excellent optimization, they are also good at providing publishers full control over the bidding process.
Ezoic provides all the secret information about UX and revenue along with all the explanations of why these articles are interesting and profitable for users. For enhancing the speed of your sites along with complete data analysis, Ezoic will provide you with all kinds of tools and tactics.
They have an easy-to-use dashboard through which advertisers or publishers can easily monitor their metrics, and tools so that they can enhance their SEO and website.
Ezoic provides different types of ad formats for example
- Native ads
- Auto refresh ads
- Video ads
- High CPM ads
And all the other kinds of ad formats that will help you to boost your site traffic.
2. PopAds:
You must have read about pop-under ads, the reviews most of the time about pop-under ads are not good. But PopAds is one of the high-quality pop-under ad networks with a good reputation. Different benefits are given to publishers from this ad network for example immediate payment, they don’t have any minimum traffic criteria, and most importantly with PopAds, you can easily control minimum bids for pop-under ads.
They have 2 methods of payment: PayPal and Paypal. The average income of a thousand visitors is about $4 which will be paid in either 30 or 60 days.
3. Google AdSense:
In 2003, google launched the very amazingly developed advertising network that was named Google AdSense. This ad network is right now among the most popular best ad networks for small publishers and advertisement networks for every digital marketing person who is looking for a way to monetize their website.
Although every website will work well with Google AdSense some websites will give more than 100% response. let’s see what are those websites:
- Blogs – being an active blogger, it is very important to monetize your content if you have high-quality content.
- Forums- A forum is another way of interacting with people through any topic, the blog post is the old and long method so now people are shifting to forums as with forums you can also generate AdSense revenue
- Free online tools
What will you do if you can’t find Google Adsense, or any possibility due to which you can’t have Google AdSense? no need to worry as many other advertisement networks are considered the best Google AdSense alternatives.
4. AdRoll:
AdRoll is an e-commerce marketing platform that launches the simple campaigns of different advertisers. Many e-commerce sites are enrolled with AdRoll like Spotify, Magento, and also the Woo-commerce.
The way of working of AdRoll is like, it uses machine learning way to serve and will also re-target different ads in front of highly interested audiences.
You will find many new features in this ad network like abandoned cart recovery and also the automated emails. This ad network will provide its users with a detailed image of their ad performance on the site.
Along with all these features, they also have artificial intelligence with the help of which they have visibility across multiple channels on the internet. As compared to other ad network sites, AdRoll has a slow or bad customer support service, according to many reviews they don’t reply to their user’s messages on time.
5. Revcontent:
Revcontent is basically like Taboola, a content recommendation network, they also don’t compromise on their work quality. They always choose the site to work with that has high-quality results. Revcontent is famous for its amazingly operating CPC and CPM deals that are being offered to publishers to attract more people to their sites. It is one of the highest CPC ad networks.
Revcontent is a native ad platform, these ads match the form, function, and feel of the content under which they have to appear.
It is highly proven that when native ads are combined with interest-based targets, they will enhance the CTR for advertisers. In native advertisements, the main thing is the message written in it.
The minimum traffic target for Revcontent is just 50,000 each month. This is the point that makes it preferable to Outbrain and Taboola as both o then require a large number of traffic.
You can get your payout after every 30 days with a minimum amount of $50 via Paypal.
6. Microsoft Ad Network:
Microsoft is also known as Bing ads. Bing ad network is considered one of the best ad networks for small publishers until now and even at this time it has over 12.2 billion PC searches every month. As we all know compared to Google Bing is not that advanced and this is the reason that Bing ads still have less reach or small circle as compared to Google ads display network.
Even at this time when many browsers are here, Bing has the third market share.
Many people have searched about the Bing ads and also the targeting audience or people who enjoyed it, and according to their thesis, they have concluded that the audience that is engaged with Bing is very interesting, high earner, and also very responsible. So they concluded that it would be very difficult to to make them convert their simple clicks into conversions.
After this research, they started offering demographic targeting that also involves LinkedIn profile targeting.
At this time, the CPC running on Microsoft ad or this network offering is around $2.20, although that is a little bit less than Google. but before jumping to any conclusion, make sure to confirm everything about the ad network as many people are gossiping about this ad network that about 20 % of its CPC is ad fraud.
7. PropellerAds:
Right now PropellerAds has more than 150,000 publishers working with them. About 70,000 ad campaigns run on this site every month. Along with this PropellerAds is also a self-service platform which means you can refine your settings at any time to monetize or optimize your ad campaign.
PropellerAds doesn’t have any high demand like many other ad networks. They also geared the blogs that even have less traffic with them. All the other ad networks require a minimum withdrawal amount of more than $10 but this is the only ad network that allows the user to even withdraw $5.
If we talk about the formats of ads, they have:
- Traditional display ads
- On-click ads
- Interstitials
- Browser push notifications
- Smart links.
This ad network which was founded in 2011, allows its users to get their payout every week through different payment options. They have a variety of payment options, you can choose anyone with your choice.
8. Media.net:
Media.net is considered one of the largest contextual advertising networks right now working on the internet. And just because of this factor, it is one of the most popular Google AdSense alternatives.
You can easily customize your ad design because of its easy setup, it will adjust the ad size according to your site and will give it an optimal size. In ads you can add both texts or display Another thing that makes it more favorite for users is that it is powered by Yahoo and also Bing. So, this is why they have a huge number of advertisers to match their blog niche.
Even a new blogger with the least traffic can easily sign up with media.net as they don’t have any requirements for sign-up.
This network also offers a pay-per-click payment method according to which user will get a commission on each click on their ad.
Their designed dashboard is very easy to use and also its compelling texture will help you to keep track of your ad analytics.
The minimum amount that can be withdrawn from media.net is $100.
9. Infolink:
If you are running a small business then this ad network will be the best option for you. They have a unique way to monetize your content by converting some unique words in your content into clickable ad links. In this way they don’t have to add any additional ad images or anything to your blog, user will simply read that and click on that word and will be directed to that page.
The minimum payout from Infolink is about $50.
Infolink is easy to use and also to get started with it you can create your account within a minute. They do not just have a simple sign-up process, but also their dashboard is not that modern so anyone can easily understand that and keep an eye on your earnings daily. The ad formats offered by them are of different types like interstitial between pages, contextual ads, horizontal ads, and vertical tall ads.
10. Revenuehits:
This ad network best on the CPA pricing method which is Cost Per Acquisition. So, according to this pricing model, the ads on Revenuehits will only pay a commission to a person when visitors sign up through the ad or buy anything through the ad. This is quite challenging as compared to CPC and CPM. This is also a CPA network for beginners.
They have set the minimum amount that can be withdrawn from Revenuehits is $50.
You won’t get any commission or payment if a visitor just views your ad or just clicks on it. Although by looking at it, it’s quite hard work still you will see many success stories on Revenuehits. Many people reach their goals within a short period.
11. Adsterra:
Adsterra is considered one of the best ad networks and is right now working with about 28,000 publishers and 13,000 advertisers. This platform is mostly used by rich advertisers as they have high rates which is favorable to publishers. It is estimated that for about 2 months experts can easily make $1200 with this network. The signup process of this site is very simple and easy to do, but after signing up you have to wait for the approval from the network which does not take much of your time. And after approval, you will be the part of Adsterra ad network. Adsterra is a CPI (Cost Per Impression) affiliate network and not just CPI, it also operates on CPM, CPC, CPL, and CPA. You should know that they all are pricing models. According to this statement, it means that Adsterra is not specific in terms of paying advertisers as they will have different pricing models with different people.
Different ad formats can be used on Adsterra, as they offer different formats that include:
The minimum payout from Adsterra can be $5. and users will find 6 different payment options in Adsterra.
12. Monumetric:
The most common and best ad network for small publishers is known as Monumetric, which was founded back in 2012. in the beginning, this ad network was named The blogger network, but with time there was a need that the site should not just the blogging world but also the publishers. So that is why they changed their name to Monumetric.
Monumetric is a site that will not display static ads but dynamic ones. They have different ad formats like banners, videos, text, and many more. It all depends on how the user wants it. The very friendly customer support service will always be there for users to solve all kinds of problems and they also guide you all all kinds of revenue strategies according to your content that will monetize your ads.
Becoming the perfect user of Monumetric and getting signed up with them requires a minimum of 10,000 page views in just 1 month. If you fulfill their requirement then you can get an expert consultation from Monumetric. For setting up with Monumetric you have to pay their charges which can be around $99.
13. Amazon Associates:
You must have heard the name of Amazon which is one of the best or biggest marketplace in the whole world. Amazon lies at the top list of platforms famous for digital selling and advertisement. This is the only place where you can get different advertisers or publishers of all sizes, some will be small publishers otherwise be big advertisers.
Amazon right now provides two services that are transparent ad marketplace I-e TAM and unified ad marketplace I-e UAM. These two services play a key role in header bidding solutions. UAM is the service that will target an audience that will be small or medium publishers and on the other hand, TAM is geared toward enterprise publishers.
As far as it’s about reporting, amazon offers its publisher clear reporting where they can easily find their fee structures, information, and all the other levels of reporting.
They also have a unique offer for a publisher that is, they can operate on a single server-to-server basis and will be able to boost up their earnings.
If you are concerned with the conversion rate, amazon has a high conversion rate just like many other small ad networks for small publishers.
14. Mylead:
Mylead ad network offers innovative tools and solutions for an advanced level of marketing. This is one of the famous affiliate marketing networks that is used by different advertisers or publishers. Also for commission, advertisers or even ad networks will get amazingly fair commission on each sale.
Mylead mainly focuses on developing a large circle of clients, advertisers, or publishers so that everyone within that circle will get equal or more benefits. On Mylead you will get many opportunities through which you will be able to advertise your ad or product through many social media platforms that are more related to your content interest.
The minimum payout you can get from this network is about $20.
15. Partners.house:
Partners.house was first time introduced in the market back in 2019 and now it has become the top choice of famous marketers or publishers. Partner.house is right now available in more than 180 countries. Through this site, you will get a chance to monetize your website for passive income. If you are a user of a partner.house you can utilize their advanced technology that will help you to increase conversion rates and also enhance the revenue stream.
Along with all these features, they also provide a fraud-free system to their users so that advertisers won’t have to face any difficulty or malpractice. If you want to sign up with a partner.house, you have to provide some personal credentials only that way you will be able to work with a partner.house. Partner.house does not stop, they continuously keep adding new features to their website to make their clients satisfied.
16. AdMaven:
This is another ad network that not only offers pop-under ads but also push notification ads. They serve their clients with almost 2.5 million impressions daily with good quality. AdMaven has been in the market for around 10 years now. They have the quality to work with both advertisers and publishers. They also had a success story when they offered sweepstakes and casinos.
While using AdMaven you will get a lot of pop-under formats, you can choose any size and resolution to convert your content into a more appealing form.
They have good customer support service, they offer managed services along with assistance. It is one of the top traffic exchange sites, they offer high-quality traffic exchange in certain niches.
AdMaven does pricing models in CPC, CPM, and CPA, and this platform can also be used by beginners who want to expand their business. You can say this is one of the best CPA networks for beginners.
Minimum payment is $50.
17. BidVertiser:
If you want to get access to thousands of publishers with high-quality traffic, then the BidVertiser ad network is the best option. This ad network is the most prominent network for small publishers. Different affiliates will get the chance to create high-converting advertising campaigns with this network while using their direct ads, pops, and push.
Right now they have over 78000 publishers and they deliver almost 450 million impressions on ads in 196 countries daily. This feature of PushAds has just been launched by BidVertiser in the ad format category.
With the help of this ad network, an advertiser can easily create Push Ads for their desktop as well as for their mobile. BidVertiser has powerful targeting capabilities. If you have about $20 in your wallet you can easily run adult and mainstream traffic daily and even you can bid on traffic for $0.003 per click on the CPC model.
BidVertiser allows advertiser to monitor their ad campaign results regularly. They have an amazing feature of automation through which advertiser can set return of investment goals for their campaign and the BidVertiser will help your ad in optimization so that it will match your goals. On BidVertiser you will get good customer support service and also users can open their support ticket or directly contact their account manager over Skype and get the solution to their problem.
CONCLUSION
Running a small business does not mean your business doesn’t need any ad network. These ad networks will help you to monetize your content and will help you to get more audience on your website, this way you will be able to generate more revenue daily.
In this blog, we have mentioned some of the main ad networks that will be useful for a small publisher and will help them a lot. Stay tuned to this website if you want to learn more about different ad network
FAQs
3. Is there any type of ad network?
Yes, ad networks are of 3 types:
- Horizontal ad network
- Vertical ad network
- Premium ad network
2. What are the factors that have to be in mind while choosing the right ad network?
- Size of ad network
- Reputation
- Quality of ads
- Compensation model