Author: Mushad Usama

Effective cost per mille, or eCPM, is the money a publisher (app owner) receives for each 1000 ad impressions that are shown on their app. This metric is used by publishers to assess the effectiveness of their campaigns and get the most out of their ad space. How does eCPM differ from CPM, and what does it mean? Effective cost per mille (thousand), or eCPM, is a statistic that app owners, also referred to as “publishers” in the app marketing ecosystem, employ. Surprisingly, eCPM counts revenue even though it uses the word “cost.” Advertisers pay publishers to display their ads…

What are the different types of AdNetwoks? What are the differences between Google Ad Sense and Google AdX Network? Which Google AdSense Alternatives or which alternatives to AdSense suit you best? Which platform is most suitable for your niche? What is the importance of using Ad platforms in the future? Publishers employ digital advertising networks like AdX and AdSense to monetize their content. But they have diverse functions and are designed for various user types. We examine each in further detail to determine how they vary from one another and which publishers should utilize to best meet their revenue goals.…

Effective CPL marketing in any business depends on having high-quality leads, which is why merchants love affiliate networks and publishers get to make money off of them as they are free to affiliate programs that pay daily. Cpl marketing is the thing for you if you are trying to find ways to grow your affiliate company. It’s free affiliate programs that pay daily are the highest pay-per-lead affiliate programs Because leads are so valuable, retailers are eager to pay affiliates who assist them in obtaining high-quality leads. For anyone considering monetizing their website visitors, this is excellent news. The top…

What are Ad networks? How are DSP networks operated? What distinguishes a DSP platform from an ad network? Which is most suited to your requirements? What potential does this platform have? If you are involved in-app monetization, you need to be familiar with the words DSP and ad network. Although they may appear to be comparable platforms at first look, their methods and features are very different. Making the correct decision at the outset can have a major impact on your campaign’s success. So, to answer the question of which is better when they face off each other in “ad server…

Do you wish to increase your profits dramatically through video advertising platforms? Are you dissatisfied with your typical monetization strategies of Video ad networks? Do you have a limited budget yet wish to earn well through some video advertising platforms? Using videos for advertising platforms has grown increasingly popular or do you want to Discover new Ad netwroks YouTube boasts a staggering global viewership of over 2.3 billion, showcasing the enduring effectiveness of video marketing. Thus, it is not surprising to see that publishers are increasingly relying on video ad networks to connect with a wider audience by means of…

When it comes to audience monetization, one game in particular, many Battlegrounds games dominate the mobile gaming market. However, in-app purchases are more difficult to market to the majority of the mobile gaming industry, and mobile advertising is a simpler way to monetize the increasingly popular free-to-play mobile games. In recent times there are no Ad-free mobile games left. These Types of Types of mobile game ads are Location-based and interest-based mobile advertising campaigns are also possible, and an ad network can assist in locating the ideal ad space. Additionally, these networks enable advertisers to run more focused ad campaigns…

Ad Mediation: What is it? Ad mediation or mediation advertising is the application of revenue-generating strategies and tactics with the goal of optimizing publishers’ CPM and ad fill rates. It can also offer an interface that makes it easier for publishers to recognize and access ads from direct marketers, ad networks ad network integration, and other sources on their websites. Ad mediation is essentially a method that allows publishers to specify which networks to call first and in a particular order. Additionally, they are categorized based on the specific CPM ad network. Then, in the specific sequence chosen, the mediation…

Using a VPN is not so tricky task to do, but with different devices, there is a bit of complexity in using a VPN. The same is the case with Roku. Roku is an amazing streaming device that allows users to get access to different streaming websites. You will get a variety of TV shows and movies on Roku. With Roku, you will get your hands on different streaming websites such as Amazon, Netflix, Hulu, and many more. But there are some restrictions like in some regions you won’t be able to get access to Hulu and Amazon as they…

Together with the EDA, NSF, and the Milken Institute, the U.S. Department of Commerce, the Special Competitive Studies Project organized the first Innovative Capital Summit where these announcements were made. The Great American Tech Hub is in Washington, D.C. based event drew leaders from business, philanthropy, government, and academia to encourage collaboration in regional technology development. The Innovative Capital Summit aims to gather members of regional technology ecosystems from all throughout the United States along with outside funding sources to help boost American innovation and competitiveness. Among the participating Innovative Capital Summit ecosystems were NSF Engines and Tech Hubs. Each…

You can use saved credit or debit cards, an Apple Cash account balance, or an Apple Watch to make payments in-store, online, and within compatible apps when you use Apple Pay on your iPhone, iPad, or Apple Watch. However, Apple Cash can also function as a mobile payment app, similar to Venmo, Zelle, or PayPal. This implies that when you give money to someone, your Apple Cash balance is deducted. Additionally, you have the option to ask others for money, which is added to your balance. The remaining amount can then be used for subsequent purchases or, in whole or…