Podcast advertising is booming — and for good reason. Nearly 60% of podcast listeners made a purchase after hearing a podcast ad in the past year, and almost half remember podcast ads better than traditional display ads. This high recall rate and purchase intent make podcasts one of the most effective channels for brands to reach engaged audiences.
Yet for creators, the challenge is clear: How do you actually start monetizing your podcast? For brands, the question is: Which platforms will give you the best reach and ROI?
This guide answers both questions. Below, we break down the 10 best podcast ad networks for 2025, explain how they work, what they cost, who they’re best for, and the pros and cons of each. We’ve also added a comparison table, key factors to consider before picking a network, and FAQs to make sure even beginners can understand every step.
What Are Podcast Ad Networks?
A podcast ad network is a platform that connects advertisers with podcast creators. It acts as a bridge, helping podcasters sell ad inventory and advertisers buy spots without having to negotiate with each show individually.
Most ad networks offer multiple ad formats:
- Pre-roll (before the show starts)
- Mid-roll (during the show — the most valuable slot)
- Post-roll (after the show ends)
- Host-read ads (read by the podcaster, higher engagement)
- Programmatic/dynamic insertion (ads inserted automatically at scale)
They also handle tracking, payment, and sometimes even ad production.
7 Key Factors to Consider Before Choosing a Podcast Ad Network:
- Minimum Audience Size or Download Threshold – Some networks only work with shows above 10k–20k downloads per episode; others accept smaller shows.
- CPM Rates & Revenue Share – Look for transparent CPM ranges and whether the split favors you (e.g., 70/30 in creator’s favor).
- Payment Terms – Monthly payouts, 30–60 day cycles, or minimum thresholds (many require $100 to pay out).
- Ad Formats Offered – Host-read vs. programmatic vs. sponsorship.
- Targeting & Analytics – Demographics, location, device type, and listener behavior.
- Ease of Use – Self-serve dashboards vs. full-service agencies.
- Brand Safety & Control – Ability to approve ads before they go live.
Comparison Table Among Top 10 Podcast Ad Networks(Snapshot):
| Network (2025) | Minimum Spend / Audience | CPM Range (US Host-Read) | Revenue Share / Payout Threshold | Best For |
| Spotify Ad Manager | $250+ | $18–$30 CPM | 70/30 split, $100 minimum payout | Millennial & Gen Z reach |
| Podbean Ads | $200+ | $15–$25 CPM | 70/30 split, $50 minimum payout | Affordable ads for small shows |
| Acast Marketplace | $250+ | $20–$35 CPM | 70/30 split, $100 minimum payout | Self-serve + 125k shows |
| Libsyn Ads | Inquiry | $18–$32 CPM | 60/40 split, $150 minimum payout | Large, established shows |
| Audioboom | Inquiry | $20–$35 CPM | 70/30 split, $100 minimum payout | Niche audience targeting |
| AudioGo | $250+ | $15–$28 CPM | 65/35 split, $100 minimum payout | Advertise across networks |
| Ad Results Media | Inquiry | Custom CPMs (often $25–$40 host-read) | Custom terms | Established brands & influencer-based |
| [Agency 8 Scrubbed] | Inquiry | $18–$30 CPM | 70/30 split | Agency support for emerging brands |
| Direct Results | Inquiry | $18–$30 CPM | Custom split | Data-driven campaigns |
| B2B PodPros | Packages $8.5k–$25k | Host-read $25–$40 CPM | Managed service, custom | Mid-size & enterprise B2B |
(We’ll explain each network in detail below.)
1. Spotify Ad Manager (formerly Anchor / Spotify for Podcasters):
Spotify is not just the world’s largest music streaming platform — it’s also a powerhouse in podcast advertising. In 2023, “Anchor” was officially rebranded as Spotify for Podcasters, bringing hosting, analytics, and advertising tools under one roof. Through Spotify Ad Manager, advertisers and creators can run campaigns across both music and podcasts seamlessly.
This makes it one of the most accessible ways to monetize a show or to place ads on high-performing podcasts, especially if your target audience is Millennials and Gen Z.
Features:
- Automatic Placement – Run ads across Spotify’s music and podcast inventory with one click.
- Audience Targeting – Choose by age, gender, location, device, real-time context, and listener interests.
- Free Audio Ad Creation Tools – From script writing to voiceover production, all built-in.
- Advanced Analytics – Track impressions, completion rates, and audience demographics.
- Brand Safety Controls – Approve campaigns and control where ads appear.
Reviews:
Creators and advertisers praise Spotify Ad Manager for its intuitive dashboard and robust targeting. Many new podcasters say it’s the easiest on-ramp to podcast monetization. Brands value its scale and ability to run combined audio campaigns across both podcasts and music.
Pricing Overview:
- Minimum Spend: $250
- CPM Range (US Host-Read): $18-$30
- Revenue Share: Typically a 70/30 split in favor of creators
- Payout Threshold: $100 minimum payout, paid monthly
Pros:
- Huge reach across music and podcasts
- Free ad creation tools save time and cost
- Advanced demographic targeting compared to smaller networks
Cons:
- Competitive inventory — popular shows fill up fast
- Smaller shows may still struggle to attract premium campaigns
Best For:
Podcasters with a moderate or growing audience who want a simple, built-in way to monetize, and brands seeking a wide Millennial–Gen Z reach.
Spotify Ad Manager makes podcast advertising as simple as running Facebook or Google Ads. With built-in creation tools, clear pricing, and reliable payouts, it’s a strong starting point for anyone serious about podcast monetization.
2. AudioGo:
AudioGo is a self-serve podcast ad network that aims to make audio monetization accessible. It allows advertisers to run ads (pre-/mid-/post-roll) across large partner podcasts and network inventory. It also provides creative tools like voiceover or synthetic voice, and advanced targeting.
Features:
- Self-serve ad platform with audience targeting by demographics, geography, gender, etc.
- Low entry cost (advertisers can start from about USD $250)
- Creative options: real voice or synthetic voiceovers, depending on the campaign needs
- Fast deployment: Ads can be scheduled quickly with targeting segments
Reviews:
Creators and advertisers often praise AudioGo for its affordability and ease of use. For modest budgets, it offers solid reach and good targeting. Some users mention that while targeting is powerful, results depend heavily on how well you select shows/genres.
Pricing Overview:
- Minimum Spend: ~$250
- CPM Range (US Host-Read): $15-$28
- Revenue Share: Often ~65/35 in favor of creators
- Payout Threshold: $100 minimum
Pros:
- Low entry cost makes it beginner-friendly
- Good creative flexibility (synthetic voice, targeting)
- Quick campaign setup
Cons:
- Lower reach of premium inventory compared to top networks
- Moderately lower CPMs vs brand sponsorships
- Some geographic restrictions depending on the network inventory
Best For:
Newer podcasters or brands with modest budgets, shows wanting dynamic ads without large minimums, and creators who value ease of creative setup and good targeting.
AudioGo is a strong option for those looking to monetize without waiting to reach huge audience sizes. If you’re starting but want something scalable with good targeting, AudioGo should be on your shortlist.
3. SXM Media (Pandora / Stitcher etc.):
SXM Media includes major platforms like Pandora and Stitcher, with high listener numbers and good premium inventory. It’s great for brands or creators wanting to tap into bigger, established audiences.
Features:
- Access to high-visibility podcasts and premium placements
- Brand sponsorships and custom campaigns for larger advertisers
- Integration with dynamic ad insertion and targeting options
Reviews:
Creators who partner with SXM often quote better CPMs and access to premium advertisers. On the flip side, entry thresholds are higher, and more negotiation may be required.
Pricing Overview:
- Minimum Spend / Audience Requirement: Higher, usually premium shows required
- CPM Range (Host-Read): $30-$50+ in premium inventories
- Revenue Share: Often ~70/30 or better for creators in brand sponsorships
- Payout Threshold: Custom, often higher due to premium positioning
Pros:
- Strong brand trust, premium shows, high potential earnings
- Good for campaigns needing a large reach and strong visibility
Cons:
- Less accessible for smaller creators or niche podcasts
- May require more management and negotiation
Best For:
Established podcasts with good download numbers, creators seeking big brand advertising and visibility.
If you’re ready to scale and have consistent listener metrics, SXM Media provides high earning potential. For newer podcasts, possibly partner with networks first to build up metrics.
4. Gumball:
Gumball is a podcast marketplace focused on host-read sponsorships. It connects brands and podcasters directly. If you prefer working more intimately with sponsors and having control over how your show advertises, Gumball is a strong pick.
Features:
- Transparent marketplace for brand deals and host-read ad placements
- Podcaster-friendly terms; ability to approve sponsorship opportunities
- Often strong in genres like lifestyle, entertainment, and comedy
Reviews:
Podcasters praise its creator-friendly process and control. Because you’re matching with brands that align, you often get better listener trust. Some note that smaller show genres may have fewer opportunities.
Pricing Overview:
- Minimum Spend / Audience Requirement: Moderate; niche-engaged audiences help
- CPM Range (Host-Read): $25-$40 in well-aligned genres
- Revenue Share: ~70/30 in favor of creator
- Payout Threshold: ~$100
Pros:
- More control over sponsorship content and alignment
- Transparent and fair for creators
- Good for niche and passionate audiences
Cons:
- Fewer opportunities if the audience is very small or in less popular genres
- Deal availability may be sporadic
Best For:
Podcasters who want creative control and good alignment with brands, shows in popular genres with engaged audiences.
Gumball shines if brand fit and creative control matter more than just scale. It’s a place where your voice and value as a creator can be preserved.
5. Acast Marketplace:
Acast Marketplace is one of the most flexible ad networks. It combines programmatic ad slots, direct sponsorships, host-read ads, and global reach. They allow creators of different sizes to participate.
Features:
- Multiple ad-format support: host-read, dynamic, programmatic
- Global presence; supports campaigns in many regions and languages
- Good analytics and dashboard tools
Reviews:
Users like the flexibility and global reach. Some smaller podcasts find it harder to get premium sponsorships, but programmatic slots give them ways to earn.
Pricing Overview:
- Minimum Spend / Audience Requirement: Accessible to smaller shows, though premium campaigns require a larger reach
- CPM Range: $20-$45 for shows in favorable niches
- Revenue Share: ~70/30 in favor of creators in many standard placements
- Payout Threshold: $100
Pros:
- Works for both small and large shows
- Good for scaling up globally
- Flexible options for different monetization styles
Cons:
- Premium inventory may be competitive
- Earning potential can be lower initially for smaller niche shows
Best For:
Podcasters aiming to grow beyond local or single-region reach, those who want both brand deals + programmatic ad opportunities.
If your podcast is ready to expand, Acast gives you the tools and reach to grow. Even if you’re small, you can start earning and scale from there.
6. Libsyn Ads / AdvertiseCast:
Libsyn Ads (which includes AdvertiseCast) is well known among independent creators. It provides both host-read sponsorships and programmatic options, with an easy-to-use interface.
Features:
- Both host-read and programmatic ad placements
- Integration with Libsyn hosting or usable from non-Libsyn podcasts, depending on platform agreements
- Transparent dashboard, tools to manage ad inventory
Reviews:
Creators appreciate the clarity, the range of sponsors, and how easy it is to use. Some say programmatic slots pay less per ad but add up with volume.
Pricing Overview:
- Minimum Audience/Downloads: Moderate; consistent listener base helps
- CPM Range (Host-Read): $18-$32
- Revenue Share: Often ~60/40 to creator in premium sponsorships, ~70/30 in other deals
- Payout Threshold: $100
Pros:
- Good for creators who want direct brand deals
- Interface and support are solid
- Fair for small and medium creators
Cons:
- Premium brand deals may still prefer large networks
- CPMs for programmatic inventory are lower than top-tier sponsorships
Best For:
Independent creators wanting a mix of ad types, podcasts with consistent download numbers but not yet a huge reach.
Libsyn Ads / AdvertiseCast offers a reliable way to monetize with flexibility. It’s especially strong for those wanting access to both programmatic and direct sponsorships with transparency.
7. Podbean Ads:
Podbean is both a podcast hosting service and an ad network. If you host with Podbean, you get tighter integration when using their ad marketplace.
Features:
- Self-serve ad marketplace plus options for managed campaigns
- Control over what kinds of ads run; category filters, etc.
- Hosting + monetization in one place simplifies the process
Reviews:
Podbean is often praised by beginners for its ease of setup. Some creators mention lower CPMs unless their show has niche strength or solid audience growth.
Pricing Overview:
- Minimum Audience: Lower barrier; many independent/niche shows qualify
- CPM Range: $15-$25 typical for small-to-mid shows, higher for niche/premium content
- Revenue Share: ~70/30 or similar in favor of creator
- Payout Threshold: ~$50
Pros:
- Great for those starting out
- Convenient one platform for hosting + monetization
- Transparent ad placement controls
Cons:
- Less premium brand access compared with bigger networks
- Lower rates for shows with lower audience sizes
Best For:
New podcasters who want a simple setup, smaller shows, or niche genres wanting to start monetization.
Podbean Ads is an excellent stepping stone. If you’re just getting started, it’s a way to earn, learn, and grow until you can access bigger networks.
8. RedCircle Ads:
RedCircle is a creator-friendly network aimed at independent podcasters. The platform offers cross-promotion, transparent revenue, and multiple ad format options.
Features:
- Host-read ads, programmatic, cross-promo marketplace
- Good analytics and payout transparency
- Tools to help small shows find listeners and grow revenue
Reviews:
Many users like RedCircle’s balance of creator control and revenue tools. Prospective challenges: getting premium sponsorships if you’re not well-known.
Pricing Overview:
- Minimum Audience: Small to mid-sized shows are accepted
- CPM Range: $20-$30 for shows with engaged niche audiences
- Revenue Share: ~70/30 in favorable scenarios
- Payout Threshold: ~$50
Pros:
- Best for indie creators wanting flexibility
- Transparent and fair terms
- Good tools for growth and promotion
Cons:
- Limited by the show size and niche for bigger CPMs
- Sponsorship options may lag larger networks
Best For:
Independent podcasters building their audience, shows that want control, transparency, and a path to scale.
RedCircle Ads gives a strong combination of growth-friendly features and revenue potential. If control and fairness matter to you, it’s a very good pick.
9. Buzzsprout Ads:
Buzzsprout, besides being a popular hosting platform, also offers an integrated ad monetization service. It’s especially focused on making ad revenue easy for creators without big technical overhead.
Features:
- Automatic ad matching and insertion via host’s hosting dashboard
- Transparent CPM-based payouts; built-in analytics
- Good support & simple tools for those who are new
Reviews:
Buzzsprout users say the platform is among the easiest to manage. Some point out that earnings can be modest unless the show size is large or the niche is attractive.
Pricing Overview:
- Minimum Audience: Low; beginners accepted
- CPM Range: Usually in $15-$25 for small-to-mid shows
- Revenue Share: ~70/30 in favor of the creator, though niche shows may negotiate higher rates
- Payout Threshold: ~$50
Pros:
- Simple setup, low technical barrier
- Useful for shows just starting out or with modest audience sizes
- Predictable, transparent payouts
Cons:
- Lower CPMs unless in a niche or with a higher listenership
- Less customization and fewer premium brand deals
Best For:
New podcasters who just want to start monetizing, and shows that prefer simplicity over chasing premium inventory.
Buzzsprout Ads is a dependable entry point. As you grow, you may graduate to more premium networks, but this helps you begin earning while focusing on content.
10. Megaphone by Spotify:
Megaphone is Spotify’s premium podcast ad tech + marketplace platform. It’s designed for larger shows, networks, and those who want advanced tools, high control, and access to big brand deals.
Features:
- Dynamic ad insertion, advanced analytics, brand safety tools
- Large inventory, integration with Spotify’s audience tools, strong advertiser demand
- Custom campaign options and targeting
Reviews:
Users of Megaphone appreciate its robustness, data tools, and reach. However, some point out that costs of entry are higher (in terms of audience size or expectations).
Pricing Overview:
- Minimum Audience: High; shows often need tens of thousands of downloads per episode to maximize value
- CPM Range: Premium placements often $30-$50+ host-read in top markets
- Revenue Share: Custom / often favorable in brand deals for larger shows
- Payout Threshold: Typically higher; often $100+
Pros:
- Excellent for podcasts with established audiences
- Strong brand deals and advertiser demand
- Advanced tools for optimization, tracking, scale
Cons:
- Less accessible to small creators
- Potentially higher costs to enter or meet minimums
Best For:
Large shows/networks ready to scale up; podcasts that want high control, robust analytics, and big brand exposure.
If your show is growing, with solid listener numbers, Megaphone offers one of the best routes to premium monetization. For smaller or new podcasters, it might be aspirational but worth aiming for.
Average Podcast Ad Costs & Pricing Benchmarks:
Podcast ad prices vary based on audience size, niche, and ad format. The most common pricing model is CPM (Cost per Mille) — cost per 1,000 downloads or impressions.
- Host-read Ads: Typically $25–$40 CPM for U.S. shows with a niche, engaged audience. Premium shows with 50k+ downloads per episode can command even higher rates.
- Programmatic or Dynamically Inserted Ads: Generally $10–$20 CPM. These are easier to scale but pay less because they’re less personalized.
- Sponsorships or Branded Segments: Flat fees negotiated per episode or series. Some networks offer revenue-share deals, often around 70% to creators / 30% to the network.
- Payment Thresholds: Many networks require a minimum payout of $50–$100, usually via PayPal or direct deposit, before releasing funds. Always check your network’s payment terms so you know when you’ll get paid.
Frequently Asked Questions (FAQs)
Q1. What is CPM, and why do ad networks use it?
CPM stands for “Cost Per Mille,” or cost per 1,000 downloads. It’s the standard because podcast platforms can measure downloads reliably even if actual listens vary.
Q2. What ad formats exist and which pay best?
Pre-roll (before the show), mid-roll (during), post-roll (after), and host-read vs. programmatic. Host-read mid-roll ads typically earn the highest CPM because listeners are more engaged.
Q3. Do I need a large audience to start monetizing?
Not necessarily. Some networks accept shows with as few as 1,000 downloads per month, though larger shows receive premium rates and exclusive sponsors.
Q4. How often will I get paid?
Most networks pay monthly or every 30–60 days, once you’ve reached their payout threshold (often $50–$100). Always check the payment policy before joining.
Q5. Can I use more than one ad network?
Yes. Many podcasters combine a programmatic network with direct host-read sponsors to diversify income and reduce dependency on a single platform.
Q6. How can I keep listeners from getting annoyed by ads?
Limit the number of ads per episode, choose advertisers that match your audience’s interests, and be transparent about sponsorships. A lighter ad load maintains trust and long-term growth.
Conclusion:
Podcast advertising remains one of the most effective ways for audio creators to earn revenue in 2025. By understanding CPMs, ad formats, payout terms, and network features, you can choose the platform that best fits your show’s size and goals.
Use the comparison table and detailed network breakdowns above to make an informed choice. Start with one network or combine several to diversify your income — and always keep your audience experience at the center of every decision.
