Browsing: Advertising

If you’ve been running ads on your website for a while, you might have noticed something frustrating — your ad…

Have you ever run ads and felt unsure if they really worked? Maybe you see clicks and impressions, but you…

If you run a website, blog, or online platform, you know that getting traffic is one of the biggest challenges.…

If you run a website, blog, or online platform, you know ads help pay the bills. But when ads are…

Digital advertising has exploded into a $600-billion-plus global market. Every time you open a news site, stream a video, or…

Effective cost per mille, or eCPM, is the money a publisher (app owner) receives for each 1000 ad impressions that…

What are Ad networks? How are DSP networks operated? What distinguishes a DSP platform from an ad network? Which is…

Although it can be difficult, there are a few ways to make money from your blog. Using Google AdSense, which…

To help publishers maximize advertising revenue, fill rates, and efficiency for their available ad space, ad mediation is a digital…

The phrase “walled gardens” is a staple of almost every industry study and research in the ad tech sector. WalledGardens…